You're probably aware that self promotion has kinda gotten a bad rap.
Yep ... just the two words "self promotion" probably send a shiver down your spine as you picture a sleazy online salesperson obnoxiously bombarding people with their annoying attempts at getting some one to buy their services or products!
However, self promotion and strategic marketing are a MUST if you are trying to create a profitable online business! Thankfully, it doesn't have to be sleazy, tacky, annoying, obnoxious or any other of those negative adjectives! Can I get an AMEN?! What about a HALLELUJAH?!?!
Today I'm here to share with you how you can promote yourself without being annoying! If you keep these things in mind every time you open your mouth about your business, you'll be able to promote yourself in a way that is authentic and genuine. People like authentic and genuine WAY more than annoying and sleazy!
(And if you like annoying and sleazy more ... well ... then you're a little weird. Just say'in.)
1. Know exactly WHAT you're trying to promote.
This might sound a little obvious, but you need to know EXACTLY what you are trying to promote so that you can promote to the people who actually WANT what you're promoting. Which leads me to ...
2. Know exactly WHO you're talking to.
You know what's really annoying? Constantly getting "pitches" about something that you're not even interested in! I'm sure you've been on Facebook before when you noticed an ad in your feed that has absolutely nothing to do with your interests and you're just like ... what the hell?
So before you promote yourself anywhere, you want to make sure that the people you're communicating with are actually interested in what you'll be promoting first. You want to be in front of people who will actually BENEFIT. So if you're trying to promote your "Healthy Tips for Raising Healthy Babies" blog for instance, don't go blathering about it in front of a bunch of people who clearly don't have children. Know what I mean?
(The above photo is what happens when my boyfriend tries to take photos of me while working. I'm like the most awkward person on camera ever!)
3. Believe in what you're promoting.
You need to be PASSIONATE about it! As in ... you need to be 100% confident in it. If you're trying to promote something that you don't actually believe in or only have luke warm feelings for, it will totally show and won't come across as very genuine.
However, if you are literally bursting at the seams with excitement over something that you have to offer the world because you KNOW without a doubt that it will give people tons of value, well then ... keeping it hidden would be a crime!!! :P So go on, shout it from the mountain tops. :-)
For example, I'm extremely passionate about telling people about my course because not only did I work incredibly hard on it, but because I know for a fact that it will help people create a profitable online business that they love! Step-by-step.
4. Focus on adding value.
Every time you mention something about your blog or business, think about how you can add value for whoever it is that you're speaking in front of. What can you offer them that would be a huge help? Better yet, can it be something valuable and FREE?
(Speaking of free value, I've got several free courses to help you create an epic online business right here.) Which reminds me ...
5. Share freely.
No, this doesn't mean giving away all of your products and services for free because well ... that would be bad for business! What it does mean is that you should be generous with your knowledge. Be as helpful and kind to everyone as you possibly can! Answer questions, point people to free resources, etc.
(Oh why, speaking of FREE again, I've got a free workshop + workbook to help you grow your traffic, audience and income that you might find useful!)
6. Don't compete.
It will show. You can either be nasty towards your competitors, or you can encourage and grow with your competitors! Build relationships with them. (Who knows, it could lead to a future collaboration or partnership!)
Speaking of "competition," why not just eliminate it all together by being yourself?
7. Tell a story.
If you can share a personal story that will inspire, educate or help the people that you're talking to, then that's a a wonderful way to connect and genuinely promote without being icky! The more you can tie what you're selling into your personal experience (that will also relate to THEIR experience) the better!
(Speaking of connecting with your audience, you might also like 10 ways to engage your blog's audience!)
8. Answer people's questions on social media.
Social media is a great place to self promote without being icky! Instead of just posting a link to your website saying, "go check out my new product," join relevant Facebook groups filled with your ideal customers and when some one asks a question or expresses a need that you can fill, respond in a helpful and genuine way by pointing them towards what you have to offer (for free!)
9. Spread the kindness and promote others.
Go on, promote others. You're not afraid of competition or other people's successes right? There's plenty of that to go around, trust me! Compliment others in your field when they've done a good job because they will appreciate the kind words and will likely remember you (and maybe even spread the word about you too!)
10. Be genuine and think before you promote.
In everything you do, be genuine. Before you promote, think about whether or not it would be annoying if you were the one on the receiving end!
If you take these tips to heart and incorporate them into the way you share your business, you will NOT be that annoying, sales-pitchy sleaze ball.
In fact, think of self promotion this way: Turn away from the idea of promoting yourself and simply try to be the most genuine, helpful, awesome person on the planet.
:::grabs fake walky talky::: I'm out.