Aaaalright you lovely person you, today we're gonna explore more on one of my favorite topics ev-ah: BRANDING.
But first ...
If you're not sure on exactly WHAT a brand is and what all it includes, then be sure to check out the beginning of this blog post right here.
Okay now back to today's topic; how you can make your brand STAND OUT. :D
Why is standing out so important?
Because as of 2016, there were over 966 MILLION websites.
Um ... yes you read that right. 966 million.
With over 966 million active websites, it's absolutely crucial that you learn how to stand out so that you don't just blend in!
Because blending in = getting forgotten.
And getting forgotten = not good for business.
Are ya with me?!
So what are some things that you can do to really kick it up a notch?
You know, to make sure that your brand really stand outs above all the rest?
Well, let's take a look shall we?!
Here's 18 things you can do to make your brand stand out!
1. Enroll in my Strong Brand Mini Course for Free.
If you haven't taken it yet, it'll help you make sure that your brand is consistent, clear and totally awesome! AND it'll also help you to infuse your unique personality into your brand so that it's truly one of a kind and STANDS OUT.
(Sounds like fun, no? I swear it is!) :-)
So be sure to enroll for free, you can literally complete it in 1 - 2 hours.
2. Use your personal quirks to your advantage.
What is it about you that makes you different? What are your quirks?
Find ways to incorporate them into your brand!
For example, back when I ran my photography business I incorporated my childlike, whimsical attitude on life directly into all of my things!
And I've infused my silly sense of humor into my writing style here on this blog.
AND all of the fun doodle graphics that you see on this website are my actual doodles.
It's got a workbook that'll help you with this.
3. Pay attention to detail.
Paying attention to all of the little details that often get overlooked by everyone else is a GREAT way to make your brand stand out!
Things like the way you dress, your website, your social media presence, how you respond to e-mails, the experience that you give to clients etc. should ALL reflect your unique brand!
Look at all of the different aspects of your business ... how can you personalize all of the different little nitty gritty details?
4. Tell your story.
Your story is what makes you unique because NO ONE has the exact same story!
Plus, sharing your story helps others to actually connect with you better, which is really important online. (I.E. It's SUPER important! Especially if you want to sell stuff.)
Share your story and how it has inspired you to do what you are doing.
Where can you infuse your own stories and experiences into your writing?
Oh um ... remember that free course I mentioned? It'll help you with this too.
5. Make sure your brand presence is cohesive.
Yo ... this one is super important!
Do all of your brand elements (like colors, fonts, your vibe, voice etc.) fit together to form one cohesive and clear brand presence?
Because they should. Otherwise it will be confusing.
And guess what strong brands aren't? Confusing.
And if you're not sure whether or not your brand is cohesive and strong, then you need to enroll in my free course.
6. If you blog, create an archive page.
Some times it's kinda easy to forget that many times, some one will be visiting your blog or website for the FIRST time. All of those millions of posts that you've already written?
Gone like the wind baby!
Well ... not TECHNICALLY gone, but new readers will have to do a crap ton of scrolling to see all of your older posts and let's face it ... they're probably NOT going to do that.
Make it easy for new readers to see ALL of your content easily by creating archives!
You could even create a "Start Here" page for first time visitors where you suggest different links to your favorite posts!
For example, all of my blog posts are archived. When some one clicks on "blog" from the top navigation menu they can browse all of my blog posts by category:
And guess what happens when you click on a category?
Yep ... you'll see all of the relevant blog posts that relate to that category.
7. Create a value-packed challenge.
Creating a challenge for your clients and followers to participate in is a great way to spread the word, provide value and connect with your audience!
For example, I've got a free challenge to help you master your email marketing.
Woo to the Hoo!
It's called the Ignite Your List challenge and it’s got a 4 part video masterclass series, specific action steps and extra bonus content all delivered straight to your inbox.
It'll walk you through exactly how to do important things like ...
- How to create the perfect freebie to provide value and attract the RIGHT people to your business (and straight onto your email list!) ;-)
- The fastest ways to drive traffic to your freebie (without using paid ads. BOOM!)
- What to actually send your subscribers to build relationships and make sales
Want to up your email marketing game? Then grab it below!
8. Create a client experience workflow.
Because you need to give each and every client a kick-ass experience!
Make sure that you stay consistent and don't skip any important steps by taking the time to create a client workflow sheet. From that very first e-mail to that very last thank-you note, record each and every step that you will go through with each client.
Don't work with people one-on-one? You can STILL create a solid workflow for the experience that you give!
For example, when someone enrolls in one of my online courses they go through a particular workflow (they get tagged in my email marketing, they get enrolled in a particular on boarding sequence, etc.)
In fact don't do this workflow thing with JUST clients; create a workflow for each major business aspect that you have!
This includes your blog post process, photo editing process, etc.
Taking time to record each and every step in your different processes will not only ensure consistency, but it will also save you tons of time in the future!
9. Audit your products and services.
You should be doing this at least once or twice a year!
And just remember: the more focused you can be, the better.
You might have TONS of different passions and interests and be tempted to dabble in all of them, but the result will most likely be something that is watered down and blah.
Plus, trying to appeal to everybody = appealing to NOBODY.
Focus on the products and/or services that you are the MOST passionate about and work on being really strong in those areas of expertise.
(I've always thought that the word "expertise" is kind of hilarious! Not really sure why ... but I almost ALWAYS wanna say it with a British accent!)
10. Add a personalized touch.
Oh yes, I love this one!
How can you add personal touches to your brand?
From hand written notes and thank-yous to interacting with people on social media, a good personal touch goes a long way!
For example, you could contact past clients just to say "hello!"
Or maybe ad personal touches to your website, like I did by turning my doodles into graphics and taking my own styled stock photos so that they stand out!
11. Be Consistent.
Oh man, this one is REALLY important.
Say this with me: strong brands are consistent.
Now one more time, WITH FEELING! Strong brands are consistent.
You need to be using the exact same fonts, colors, etc. on everything. And not only that, but you also need to maintain a consistent voice, vibe etc. You don't want to have a goofy and light-hearted tone in one place and then a stern and serious tone another.
This will make you look as though you have two personalities!
Which ... ya know ... if you have two or more personalities that's all fine and dandy but decide which personality you will be using to represent your brand. :P
(Psssst, you should definitely check out the Strong Brand Mini Course, I mentioned.)
12. Figure out what others are doing in your field and then do it differently.
Put your personal twist on everything, baby.
Especially look for things that bother you about how people are doing things and try to figure out how you can do it better.
Again, the free course I keep mentioning will help you with this. :P
13. Do Webinars.
You know whose blogging these days?
You know whose doing webinars these days? NOT everybody.
Webinars are absolutely a-mazing for making your brand stand out because ...
- not everyone's doing them
- people get to experience your unique personality first-hand by seeing your face, hearing your voice and interacting with you!
- You really position yourself as an authority in your field
They are the bomb diggity for truly standing out and connecting with your audience.
And guess what? :::starts jumping up and down excitedly:::
You can literally put on epic webinars for zero dollars!
You really just need a computer and an internet connection, for reals.
Oh!!!! And I've got a free webinar crash course to get you started! :D
I'll walk you through exactly how to plan your first profitable webinar (OR a webinar simply to provide value for your audience, you certainly don't HAVE to sell anything), so that you can get started in standing out STAT.
The crash course is a 1.5 hour workshop packed with info and it comes with a goody bag that contains a workbook, checklists for your webinar prep steps and cheat sheets for coming up with the perfect webinar topic and title!
14. Check your online presence.
You want to look at your entire presence (online and off) and ask yourself ...
- Am I using the same colors, fonts and graphics across everything?
- Is my brand statement on everything?
- Am I posting content that is relevant and fun for your followers and clients?
- Is ALL the content that I create in line with the PURPOSE of my business?
Oh um, and just one more thing ... :::cough cough:::
That free course I've mentioned a million times? It'll walk you through this.
15. Make social media your b*tch.
Social media gets OVERWHELMING.
(Speaking of which, I wrote this post on 10 ways to avoid social media burnout!)
So start by choosing WHAT social media channels you'd like to conquer (and no, you don't have to do them all!)
Even just focusing on 1 or 2 platforms and really kicking butt on them is better than spreading yourself thin across multiple ones.
Ideally, you will choose the platform(s) that you decide to used based on where your ideal client hangs out the most. And once you choose your platform(s), take some time to really master each one!
But again, start by choosing just 1 - 2 platforms to focus on!
For example, even though I'm on Instagram, I choose to focus most of my efforts on Pinterest and Facebook! Because I freaking LOVE Facebook groups.
Speaking of Facebook groups ...
I have one. :P
I love connecting with people in there by doing live chats etc. PLUS it's the perfect place for support, getting feedback, brainstorming, growth and more.
Plus, my adorable kitty Mr. Purrie makes cameo appearances in the group. :P
16. Check your brand regularly (ideally at least once a year!)
You know what's completely normal? Growing, changing and evolving. And just as YOU do those things, it's important that your brand grows with you. :-)
So at least once a year, take some time to make sure that all of your content and branding are on point with both you and your goals.
17. Gather awesome reviews and testimonials!
This goes without saying, but word-of-mouth is REALLY powerful.
Make sure you are reaching out to past clients for rave reviews that you can share with the world! Post them on your website, your blog, wherever they are relevant.
For example, you'll see testimonials ALL over my site and sales pages.
18. Under promise and over deliver.
It is ALWAYS better to under promise and over deliver than the other way around!
For example, when I used to run my photography business, if I planned to have a client's photo session images ready and delivered in TWO weeks, then I would tell them FOUR weeks. This way they were SUPER excited when the images were ready in just half the time I promised. And, if something came up and it took me an extra week to deliver the images, then I'd STILL be delivering them sooner than expected!
So ... don't make promises that you can't deliver on EVERY time.
And there you have it ... 18 ways to make your brand stand out!
I hope you found'em helpful.
And if you DID find this post helpful, then you can totally make my day by pinning it on Pinterest!
As my why of saying thank-you, I'll send you over some good vibes. :-)
(No, I really will!)
To pin on Pinterest, just hover over the image below and click the "P" to pin it!
Are there any particular things that you've tried that have really made a difference in your brand? Do you have any questions related to branding?
Please leave any questions/stories/advice/your two cents/what you had for lunch in the comments below!
(Okay you don't have to share what you had for lunch, but please feel free.)