Well, it's officially 2016! Is that pure insanity or what?! Man, I remember ringing in Y2K old school rocking out to Will Smith and the 'Millennium' song! It has been sixteen years since then ... SIXTEEN YEARS!!! THAT'S HALF OF MY ENTIRE LIFE PEOPLE!!!!
Ehem. Sorry. Minor break down. And now I suddenly feel very old. And if you don't know what Y2K means then I will feel even older.
Before I have another minor break down about my age, let's talk about 30 ways that you can grow your online business this year, shall we? I can vouch for doing these things myself. So here they are in no particular order ...
1. Make sure your brand is strong, clear and consistent.
There's no better time than the start of a new year to make sure that your brand is ON POINT, baby! Make sure your business stands out and is true to who you are by doing a brand audit (I swear it's not as scary as it sounds!) Check out this post on how to audit your brand (which includes a free checklist!) OR you can also take my free Strong Brand mini course to make sure that your brand is on point (it even comes with video, slides and worksheets!)
2. Check to make sure that the purpose of your website and business is super clear.
Up until March of last year, my website and blog severely lacked focus because I wasn't sure what I wanted to do and I was trying to do it all. Because it lacked focus, I wasn't getting very many readers and my content was all over the place! BUT ever since I rebranded my website and got very specific on it's focus, it has grown from 1,000 readers a month to over 75,000 readers a month! Take a look at this post on how to define your blog's purpose! OR you can just grab the free workbook + workshop that will help you do this very thing!
3. Start creating an editorial calendar for your content.
Time to get strategic with all of your content, like social media posts and blog posts! (IF you blog for your business, that is.) Creating an editorial calendar will ensure that what you're posting about is inline with your goals AND the interests of your readers! (Which is integral for growth and keeping people coming back for more!) PLUS you'll never be left with that dreaded oh crap I need to post something today but I have no clue what to write about feeling!
To create an editorial calendar, take some time to plan out your content for the following month about 2 - 3 weeks ahead of time. (And make sure that your content is inline with your purpose and ideal clients!) Remember to take into account upcoming launches- you should be prepping your audience for those with killer, value-filled content related to your launch topic.
4. Have a brand photo shoot!
Having professional, branded photos for your business will make you STAND OUT like woah! Why? Because a.) nobody else will have those photos, b.) they'll match the entire feel of your brand to make everything fit together better and c.) they will just look awesome! Speaking of photos, you can grab 15 FREE delightful stock photos that I shot with my own two hands right here (well ... technically my camera shot them, but you know what I mean!)
5. Join a Facebook group mastermind!
You know what's better than one creative mind? LOTS OF FOCUSED, CREATIVE MINDS PUT TOGETHER! Bwuahhh hahaha! (I don't know why I did that evil laugh- I swear I'm not evil!!!!) But seriously. Joining forces with other like-minded individuals is great for support, brainstorming, feedback and growth! (Pssst, if you want to be a Creative Superhero you can join my ladypreneur Facebook mastermind group right here!)
I do live weekly broadcasts called 'Coffee Talks' in the group every single week covering topics to help people build a profitable blog, and they're loads of fun!
6. Up Your Pinterest marketing game, Yo.
Yeah yeah, you've probably heard this one already. BUT TOO BAD IT'S TIME TO HEAR IT AGAIN! Why? Because this one can result in huuuuge amounts of growth. My NUMBER ONE source of traffic is Pinterest, and my website's traffic started more than tripling thanks to the Pinterest and Boardbooster strategy that I've been using! You can check out this super juicy post explaining the 28 Pinterest tips that I've used to massively grow my blog's traffic, or if you'd like to dive right in and get started you can click here to watch the epic workshop that I mentioned above because it's filled with tons of Pinterest tips and more.
7. Craft your killer business plan.
Me? Sound like a broken record? Don't be ridiculous! :::cough cough::: But seriously, how could I NOT include this one? Creating a business plan has been a gigantic factor in my blog and business's growth- especially this past year! You can check out this step-by-step guide on how to create your business plan (along with a free, editable template!)
8. Use a planner (and schedule EVERYTHING.)
Even if you're not a total to-do list-goal-setting-planner-freak like I am, scheduling things and staying organized is really important for growth and staying on track! Check out the colorful planners that I designed especially for creative entrepreneurs, OR use a digital one inside your phone, like Evernote. OR a different planner all together. Whatever floats your boat!
9. Set specific goals that you can actually achieve.
It's much harder to grow your business when you're not setting tangible, specific goals for yourself to actually reach! It's like hopping into your vehicle blind and then being surprised when you end up NOT at your destination, but on the side of the road. No Bueno. Take a look at the Ultimate Guide to Goal Setting (which includes a free workbook!) so YOU don't end up crashed on the side of the road!
Oh and I have this thing right here called the Productivity Party that you might find helpful, too. You'll create a detailed action plan to grow your business faster and more effectively!
10. Boost Your brand.
If you've already done your brand audit and you know it's already good'n'strong, then it's time to kick it up a notch! Take a peek at these 18 Ways to Make Your Brand Stand Out!
11. Get serious about social media marketing.
This year, it's time to use social media strategically to grow your business! I've got some tips about social media that you can check out right here.
12. Create better blog post titles (if you blog.)
Creating better blog posts titles brings in more readers AND helps with SEO, did'ya know? (Woo hoo that rhymed!) Let people know that you've got some seriously juicy content by creating titles that really do them justice! Read this post on how to create blog post titles that stand out (plus it includes free cheat sheets!)
13. Create your first info product + valuable freebie.
Now, this one here is a great way to grow your online business! (That was said in a total cowboy, Texas accent by the way. Picture me in a cowboy hat leaning up against some old fashioned saloon doors!)
But for real, you NEED to create content upgrades and freebies to give people in order to consistently grow your list! I get a minimum of 50 subscribers a DAY just from my content upgrades. (Want more info on email list growing? I've got this free thing right here.) ;-)
14. Guest post on some one else's blog.
Another lovely way to get more growth is by guest posting on some one else's blog! It's a great way to get more exposure and to position yourself as an "expert" while also getting in front of a whole new gaggle of readers! (I kind of love the word "gaggle." I think it technically is supposed to be used in relation to groups of geese though ...) Check out this post on How to Guest Post Like a Boss!
15. Improve your photography skills.
No, I'm not just biased since I'm technically a professional photographer (I swear!) Better photos = better pins on Pinterest = more pins = more traffic and growth. PLUS better photos are prettier to look at and look more professional. And if you can learn to take your own photos well than you can create your very own brand photos! Check out the post I did on how to take pretty styled photos for your blog, these tips on What NOT to Do and these tips on How to Make People Comfortable in Front of the Camera!
16. Update your old blog posts (if you blog for your business!)
Do you have blog posts that you wrote a million years ago that not many people saw? Are they still relevant to your goals and purpose today? If so then it's time to breathe some new life into them, baby! Repurposing your old content and making it MORE awesome with updated photos can be a great way to get more traffic and growth.
Simply update the text if necessary, add more juicy content, make sure it's filled with well branded photos, (including that ever so important "pinnable" image at the beginning!), include any new and relevant links and hit "publish" or "save" (again!)
17. Make it a habit to comment on other people's content.
I've said it once and I'll say it again; spread the comment love by commenting on the blog posts and social media content of others! This is a great way to get more engagement because people will see your comments (and some times click on over to your blog!) and take notice of you. So just doooo it. Speaking of engagement ...
18. Be engaging.
Being engaging is really important for acquiring new readers and keeping people around! So do me a solid and take a look at this post on 10 Ways to Engage Your Blog's Audience, mmmkay? (Where the heck did the phrase "do me a solid" come from anyway? It really doesn't make much sense!!!)
19. Create a stellar media kit for your business.
Making a media kit should make you feel quite professional (I mean who doesn't like to feel professional?) AND is totally necessary if you plan on working with other brands and bloggers! Take the time to create a pretty, branded page with your business's purpose and ideal client written on it, your stats, your bio etc. Speaking of working with others ...
20. Collaborate with Another creative.
Nothing is more powerful than joining forces with another creative, like-minded individual! Plus, when you collaborate withs someone else you'll likely get in front of TWO audiences, which will make it much easier to grow your business much faster.
21. Host your first webinar.
Seriously, dooooo it! Webinars have quite literally exploded my business, fast. Get in front of your people and offer them something of value (for FREE!) People love valuable, free stuff. And if you're awesome at providing valuable, free stuff than guess what? People will probably spread the word about your awesome-ness. And not only that, but webinars keep working for you AFTER the live broadcast! I literally get 3,000+ new e-mail subscribers each month by using my old webinar recordings as opt-ins throughout my site.
Wanna get started with webinars? Watch the free webinar crash course and grab your goody bag to get started! It's a 1.5 hour long workshop filled with info and comes with a workbook, checklists and cheat sheets ... only the super good'n'juicy stuff, baby! ;-)
22. Read some kick butt business books.
Fill your brain with some new insight, ideas and valuable business-related wisdom! I've made it a point to read at least 10 pages a day. A few of my favorites are ...
- Napoleon Hill's book 'Think and Grow Rich'
- Scale: 7 Proven Principles to Scale Your Business and Get Your Life Back
- The Miracle Morning for Entrepreneurs
23. Add an opt-in to your website.
You've probably heard this one over and over again and if so, then you're probably totally sick of hearing it! So why don't you just bite the bullet and doooo it already? You'll feel better after you do, I promise!
In fact, your website should have at least 2 - 3 enticing and clear opt-ins on every single main page. If you want more help with the how and the where, check out this blog post about how to optimize your website!
24. Boost your website's SEO.
Take a little time to make sure everything on your website is optimized to be in favor of those cute little SEO bots! The more your content shows up on search engines like Google and Pinterest, the better.
Use keywords in your blog post titles, throughout your blog posts, in your Pinterest pins, etc. Think about phrases that people would actually search for in relation to your business or blog post and then actually use them on your site.
25. Kick fear in the butt this year!
Did you let fear keep you from doing anything specific last year? Have you let it stop you dead in your tracks? Well quite frankly, it's time to go tell fear to take a hike! It's time to tell fear to GET THE HELL OUT OF YOUR WAY!!! Okay? Check out this post on how to conquer your fear to go after your dreams and this post now how to develop a successful, dream chasing mindset!
26. Make sure you know who your ideal client is.
This one ties into being ultra FOCUSED in everything that you're doing. And focus is SUPER HUGE for seeing growth! So go grab the free workbook + workshop that will help you with this very thing! (Fun adult homework is lovely, isn't it?)
27. Pencil in a new marketing idea to try each week!
You might be creating the best, most awesome content and products ever but what good are they if no one is finding them? This year, make it a point to try a new marketing idea every single week!
One of my absolute FAVORITE marketing strategies is by using Pinterest strategically. (Plus, it's literally free marketing. You can't beat that!) I also cover all of my favorite marketing strategies in my course, From Blog to Business.
28. Review and revise your sales copy.
If you have a sales page that isn't selling, then that is sadder than a kitten sitting underneath a rain cloud! Think about actual words and phrases that your ideal client uses (by checking in things like Facebook groups.) You can also see an example of my course sales page right here.
29. If you blog, speed up your blog's workflow.
Yes, you know it's true! More time = more time to do other things to grow your business! (And more time for fun things like spending time with your family! Or your cat.) Check out this post on 6 Steps to Speed up Your Blog's Workflow!
30. Learn to be more productive.
We all have just 24 hours a day to do our thang, so it's time to stop complaining about how you need more time to get things done! (Even though I DO wish we could all have more time ...)
If you want to learn how to be more productive, get FOCUSED and to create a doable action plan to grow your blog or online business, then you should check out the Productivity Party!
Is anyone else super excited to start a fresh new year? What have you got planned? What are your goals and dreams?! What are you going to do for growth? WHAT ARE YOU GOING TO EAT FOR LUNCH?!?!?
(Sorry I haven't eaten yet today so I've got food on the brain.)