Well, it's officially 2018!
Is that pure insanity or what?! Man, I remember ringing in Y2K old school rocking out to Will Smith and the 'Millennium' song! It has been eighteen years since then ... EIGHTEEN YEARS!!!
THAT'S ALMOST HALF OF MY ENTIRE LIFE, PEOPLE!!!!
Ehem. Sorry. Minor break down.
And now I suddenly feel very old. And if you don't know what Y2K means then I will feel even older.
So before I have another minor break down about my age ...
let's talk about 30 ways that you can grow your online business this year, shall we? I can vouch for doing these things myself. So here they are in no particular order ...
1. GRAB YOUR FREE ONLINE BUSINESS ROADMAP!
Seriously, this will save you LOADS of time and sanity.
Basically, it's what I WISH I had waaaay back when I first started!
It includes all of the steps for both starting AND growing your online business IN ORDER so that you can know exactly where to start and what to work on next in order to reach your big amazing goals!
And yes, the order in which you do the steps is actually important!
For example, if you try to launch a paid offering BEFORE you have a strong foundation in place, chances are ... it'll probably flop.
Like a dead, smelly fish. Ewwww.
Aaaaand it also includes links to all of my favorite business growing tools + resources as well as my favorite books for both business and productivity!
And guess what?! It's in checklist format. (Because checklists are fun + satisfying.)
2. MAKE SURE YOUR BRAND IS STRONG.
There's no better time than the start of a new year to make sure that your brand is ON POINT, baby! Make sure your business stands out and is true to who you are!
Because having a strong brand will make you stand out from the competition AND it will also allow you to attract the RIGHT people to your business, and both of those things are SUPER important.
Plus there are loads of other reasons why you absolutely NEED a strong brand!
Just trust me on this one, mmmmkay?
But don't panic, I've got a FREE branding workshop to get you started! (And you don't even have to opt-in to watch it.)
3. GET CRYSTAL CLEAR ON YOUR DREAM CUSTOMER
Because yo ...
If you don't know EXACTLY who your dream customer is, how the heck will you be able to attract them to your business? And not only that, how can you create content that someone will love if you don't even know who that someone is?!
Plus, trying to appeal to everybody = appealing to NOBODY. Blegh!
And you don't wanna do THAT, do you?
Of course not!
So be a savvy entrepreneur and watch the short video below so that you can discover (and find!) your dream customer in just a few simple steps.
4. FEELING OVERWHELMED AND SCATTERED? LEARN HOW TO PLAN A PRODUCTIVE WORK SCHEDULE!
Not to be a braggy pants or anything buuuuuut ...
I think I've managed to make scheduling into an actual art form over the years!
Like ... for real.
I've always been obsessed with planning.
(Why, I even designed a planner for online entrepreneurs!)
In fact, the very FIRST business that I ever started was a wedding planning business back in 2008. Why? Because I LOVE TO PLAN THINGS.
And learning how to effectively manage my own schedule became a necessity when I started THIS online business while also running my full-time wedding photography business!
I'm telling ya ... there was A LOT of shiz going on.
And even though now I just work in my online business full-time, there's STILL a lot that's constantly going on!
As a one woman show, I've HAD to learn how to properly schedule and plan otherwise I WOULD LITERALLY HAVE NO LIFE outside of work.
AND my business also wouldn't grow nearly as much as it has without being meticulous about my planning and scheduling!
Because guess what? Being BUSY does NOT equal being productive.
5. FOCUS ON INCREASING YOUR REVENUE BY CREATING YOUR PROFIT PLAN
But BE WARNED: only do this one if you're ready to start brining in the revenue, baby!
But first ... what the heck is a "profit plan," you might be wondering? It's a detailed, step-by-step roadmap for generating revenue in your business!
Because if you want to run an actual BUSINESS, then you need to actually bring in some MONEY, am I right?
Because no revenue coming in = no business.
(And that is very sad indeed.)
My profit plan was the #1 thing that helped me go from FIVE YEARS of stagnant growth and ZERO income to successful, full-time business in less than 12 months.
Because my profit plan allowed me to strategically plan out my entire year so that I could focus on the RIGHT things (the things that would actually moved the needle in my business!)
SO my delightful little peapod, if you'd like to majorly fast track your online business growth, then you should most definitely check out my free master class below.
6. HAVE A BRAND PHOTO SHOOT!
Having professional, branded photos for your business will make you STAND OUT like woah! Why? Well, I'm delighted that you asked! :P Because ...
- nobody else will have those photos
- they'll match the entire feel of your brand to make everything fit together better
- they will just look awesome!
For example, I had a super fun branded photoshoot with confetti & donuts ... SO FUN!
Speaking of awesome photos, would you like some free stock photos?
(If you just nodded your head "yes" then you're in luck!) :P
Because I shot a bunch of pretty stock photos just for you! (FIFTEEN of 'em.)
7. JOIN A SUPPORTIVE + QUALITY FACEBOOK GROUP!
You know what's better than one creative mind?
LOTS OF FOCUSED, CREATIVE MINDS PUT TOGETHER! Bwuahhh hahaha!
(I don't know why I did that evil laugh- I swear I'm not evil!!!!)
But seriously. Joining forces with other like-minded individuals is great for support, brainstorming, feedback and growth!
If you want to be a Creative Superhero you can join my ladypreneur Facebook mastermind group right here!)
I do live weekly broadcasts called 'Coffee Talks' in the group every single week covering topics to help people build a profitable online business, and they're loads of fun!
8. UP YOUR PINTEREST MARKETING GAME, YO.
Yeah yeah, you've probably heard this one already. BUT TOO BAD IT'S TIME TO HEAR IT AGAIN! Why? Because this one can result in huuuuge amounts of growth.
My NUMBER ONE source of traffic is Pinterest, and my website's traffic started more than tripling thanks to the Pinterest and Boardbooster strategy that I've been using!
How can you up your Pinterest game? You can ...
- Check out this blog post right here on how to use Pinterest
- Check out this course right here which goes super in depth into mastering your Pinterest marketing like a total champ!
The course covers exactly how I set up and use BoardBooster, which I credit to growing my Pinterest account by over 32,000 followers in less than 12 months! (Which naturally grew my traffic, which grew my email subscribers, which grew my income.)
9. USE A PLANNER (AND SCHEDULE EVERYTHING.)
Even if you're not a total to-do list-goal-setting-planner-freak like I am, scheduling things and staying organized is really important for growth and staying on track!
OR use a digital one inside your phone, like Evernote. OR a different planner all together.
Whatever floats your boat!
10. LEARN HOW TO PRIORITIZE YOUR WORK TASKS
Because yo ...
All tasks are NOT created equal!
People can spend all day keeping BUSY, but that doesn't mean that they actually did anything that will truly MOVE THE NEEDLE in their business, ya know?
In order to make the most of your limited time AND grow your business more effectively, you simply MUST learn how to properly prioritize.
Don't know how to do that?
Don't panic. Instead, learn how to do it by watching the short video below!
11. GET SERIOUS ABOUT SOCIAL MEDIA MARKETING.
This year, it's time to use social media strategically to grow your business!
You don't want to be posting just photos of what you ate for lunch or 100 pics of your cat, trust me.
(Although you KNOW I love the occasional cat photo!)
So how can you use social media more strategically? Watch the short video below!
And now ... behold my cat Mr. Purrie crouching like the ferocious beast that he is!
Hehehe, isn't he just precious?!?!?
12. CREATE BETTER BLOG POST TITLES (IF YOU BLOG.)
Creating better blog posts titles brings in more readers AND helps with SEO, did'ya know?
(Woo hoo that rhymed!)
Let people know that you've got some seriously juicy content by creating titles that really do them justice!
Or you can just grab the free blog post title cheat sheet below, yo!
13. CREATE A COMPLETELY AMAZING + VALUABLE FREEBIE TO GROW YOUR EMAIL LIST (AND BUSINESS) ON LITERAL AUTOPILOT.
Now, this one here is a great way to grow your online business!
(That was said in a total cowboy, Texas accent by the way. Picture me in a cowboy hat leaning up against some old fashioned saloon doors!)
But for real, you NEED to create content upgrades and freebies to give people in order to consistently grow your list! I get a minimum of 50 subscribers a DAY just from my content upgrades.
Not sure what the heck to create for your freebie?
It's okay, don't panic!!!!!
Because I created a free video training series just for you.
It's got a 4 part video masterclass, specific action steps and extra bonus content all delivered straight to your inbox, baby! It'll walk you through how to do things like ...
- How to create the perfect freebie that will provide value and attract the RIGHT people to your business (and straight onto your email list!) ;-)
- The fastest ways to get traffic to your freebie (without using paid ads. BOOM!)
- What to actually send your subscribers to build relationships and make sales
Awesomely enough, tons of people who have taken the free challenge have started seeing real growth + results in a matter of days! (Which is pretty dang exciting, if you ask me.)
14. GUEST POST ON SOMEONE ELSE'S BLOG.
Another lovely way to get more growth is by guest posting on some one else's blog!
It's a great way to get more exposure and to position yourself as an "expert" while also getting in front of a whole new gaggle of readers!
(I kind of love the word "gaggle." I think it technically is supposed to be used in relation to groups of geese though ...)
15. IMPROVE YOUR PHOTOGRAPHY SKILLS.
No, I'm not just biased since I'm technically a professional photographer (I swear!) Better photos = better pins on Pinterest = more pins = more traffic and growth.
PLUS better photos are prettier to look at and look more professional.
And if you can learn to take your own photos well than you can create your very own brand photos! And yes, I have several posts to help you up your photography game!
16. UPDATE YOUR OLD BLOG POSTS (IF BLOGGING IS A PART OF YOUR BUSINESS!)
Do you have blog posts that you wrote a million years ago that not many people saw? Are they still relevant to your goals and purpose today?
If so then it's time to breathe some new life into them, baby!
Repurposing your old content and making it MORE awesome with updated photos can be a great way to get more traffic and growth.
Simply update the text if necessary, add more juicy content, make sure it's filled with well branded photos, (including that ever so important "pinnable" image at the beginning!), include any new and relevant links and hit "publish" or "save" (again!)
17. MAKE IT A HABIT TO LEAVE THOUGHTFUL COMMENTS ON OTHER PEOPLE'S CONTENT.
I've said it once and I'll say it again; spread the comment love by commenting on the blog posts and social media content of others!
This is a great way to get more engagement because people will see your comments (and some times click on over to your blog!) and take notice of you. So just doooo it.
Speaking of engagement ...
18. BE ENGAGING.
Being engaging is really important for acquiring new readers and keeping people around!
So do me a solid and take a look at this post on 10 Ways to Engage Your Blog's Audience, mmmkay?
(Where the heck did the phrase "do me a solid" come from anyway? It really doesn't make much sense at all!!!)
Aslo, I really like to wear ruby slippers and drink coffee.
19. CREATE A SALES FUNNEL SO YOU CAN MAKE PASSIVE INCOME ON AUTOPILOT.
Ever dream of making passive income?
Then creating a sales funnel that actually works is a must! But if you don't know HOW to create one (or what the heck a sales funnel even IS), then watch the short video below on how you can create one in 5 easy steps. Woo hoo!
Can you smell the passive income coming in? :::sniff sniff:::
20. COLLABORATE WITH ANOTHER CREATIVE.
Nothing is more powerful than joining forces with another creative, like-minded individual!
Plus, when you collaborate withs someone else you'll likely get in front of TWO audiences, which will make it much easier to grow your business much faster.
Because two audiences = better than just ONE audience.
21. HOST YOUR FIRST WEBINAR.
Seriously, dooooo it! Webinars have quite literally exploded my business, fast.
Get in front of your people and offer them something of value (for FREE!) People love valuable, free stuff. And if you're awesome at providing valuable, free stuff than guess what?
People will probably spread the word about your awesome-ness.
And not only that, but webinars keep working for you AFTER the live broadcast!
I literally get 3,000+ new e-mail subscribers each month by using my old webinar recordings as opt-ins throughout my site.
Wanna get started with webinars? Watch the free webinar crash course and grab your goody bag to get started! It'll teach you exactly how to plan out your first profitable webinar so that you can not only grow your audience, but grow your INCOME too!
And yes ... you can totally use them to grow your business in a million different ways, even if you have ZERO things to sell!
22. READ SOME KICK BUTT BUSINESS BOOKS.
Fill your brain with some new insight, ideas and valuable business-related wisdom! I've made it a point to read at least 10 pages a day.
A few of my favorites are ...
- Napoleon Hill's book 'Think and Grow Rich'
- Scale: 7 Proven Principles to Scale Your Business and Get Your Life Back
- The Miracle Morning for Entrepreneurs
23. ADD MORE OPT-INS TO YOUR WEBSITE.
You've probably heard this one over and over again and if so, then you're probably totally sick of hearing it! So why don't you just bite the bullet and doooo it already?
You'll feel better after you do, I promise!
In fact, your website should have at least 2 - 3 enticing and clear opt-ins on every single main page.
If you want more help with creating the perfect freebie to get people to opt-in to your email list, then be sure to check out the free training series that I mentioned above!
24. BOOST YOUR WEBSITE'S SEO.
Take a little time to make sure everything on your website is optimized to be in favor of those cute little SEO bots!
The more your content shows up on search engines like Google and Pinterest, the better.
How can you up your SEO game?
Use keywords in your blog post titles, throughout your blog posts, in your Pinterest pins, etc. Think about phrases that people would actually search for in relation to your business or blog post and then actually use them on your site.
25. KICK FEAR IN THE BUTT THIS YEAR!
Did you let fear keep you from doing anything specific last year? Have you let it stop you dead in your tracks? Well quite frankly, it's time to go tell fear to take a hike!
It's time to tell fear to GET THE HELL OUT OF YOUR WAY!!! Okay?
26. LEARN HOW TO GET MORE PAYING CUSTOMERS.
Because that's something that EVERY business needs, right?
So watch the short video I created for you below on HOW you can do that.
27. PENCIL IN A BRAND NEW MARKETING IDEA TO TRY EACH WEEK!
You might be creating the best, most awesome content and products ever but what good are they if no one is finding them?
This year, make it a point to try a new marketing idea every single week!
One of my absolute FAVORITE marketing strategies is by using Pinterest strategically.
(Plus, it's literally free marketing. You can't beat that!)
I also cover all of my favorite ick-free marketing strategies that grow my business in my course, The Complete Online Business Blueprint.
28. REVIEW AND REVISE YOUR COPY.
Man, good copywriting is KEY for connecting with your audience and making sales!
For example, If you have a sales page that isn't selling, then that is sadder than a kitten sitting underneath a rain cloud! And there's a good chance that the REASON might be your copy.
So think about actual words and phrases that your ideal client uses (by checking in things like Facebook groups!)
Wanna learn HOW you can write better copy so that you can make more sales and attract your dream customers?
29. IF YOU BLOG, SPEED UP YOUR BLOG'S WORKFLOW.
Yes, you know it's true! More time = more time to do other things to grow your business!
(And more time for fun things like spending time with your family! Or your cat.)
30. TRY BULLET JOURNALING FOR YOUR BUSINESS
Oh man ...
I have become OBSESSED with bullet journaling!!!!
Like seriously OBSESSED.
Bullet journaling is my new FAVORITE way to plan and organize my life and business!
I use it to track and plan ALL the things.
And now ... we've reached the end.
Are you feeling excited by all the ways that you can grow your business yet??!?
I know I am, haha.
And if you found this post helpful, why not help other people grow by sharing it on Pinterest! :D
In return I will send lots of good vibes your way ... the warm and fuzzy kind. :-)
To share on Pinterest, just hover over the photo below and click on the little "P!"
Is anyone else super excited to start a fresh new year? What have you got planned?
What are your goals and dreams?! What are you going to do for growth?
WHAT ARE YOU GOING TO EAT FOR LUNCH?!?!?
(Sorry I haven't eaten yet today so I've got food on the brain.)