Do you ever talk to yourself out loud in public and not realize that you’re doing it until you catch a stranger staring at you strangely?
(Yep, that totally just happened to me for the millionth time today.)
OR do you ever pretend like you’re talking on your phone in public so that you can talk out loud to yourself as much as you want without looking like Super MrCrazy Pants?
Totally me. (I swear I’m not crazy!) :P
Ehem! That all has nothing to do with today’s blog post, by the way. Nope!
Today I’m sharing with you how, over the course of the last year, I’ve transitioned from my wedding photography business into making a full-time income with passive income online in just 10 steps.
Incase you're wondering what passive income is ...
Passive income is money that you make with little to no time or effort involved.
For example, if I create an e-book and have it on my website to sell, that’s passive income. I spent time creating the book initially, but once I created it no more work would be involved.
So 50 people could purchase that e-book while I’m off binge watching Pretty Little Liars on Netflix and stuffing down salt and vinegar chips and I didn’t have to do any work while that was all happening and I was making money!
(Yes, I just admitted to binge watching Pretty Little Liars. Sorry not sorry!)
You can literally make limitless amounts of money from passive income because there’s no limit to your time!
Whereas if you do a freelance service (for example) where you take on clients, then you have a limit to the amount of people that you can take on (and therefore a limit on the amount of money that you can make), because there’s only so much time in your day.
Makes sense right?!
(Ya know, I have no clue what I was contemplating in this photo. Passive income maybe? Espresso swirls? Chasing tornadoes? :P)
Before I transitioned into my online business full-time, I ran my own full-time wedding photography business for 7 years! However soon after I started it, it became pretty clear to me very quickly that even if I raised my prices to what I considered to be pretty dang high, (and took on as many clients as possible without going utterly insane), I STILL wouldn't be making the amount of annual income that I really wanted to make.
That is until two words gently knocked on my pink-colored brain: passive income.
In January of 2015 when I decided that I wanted to transition from shooting weddings to being an online entrepreneur full-time, I knew that I wanted passive income to be my main focus so that I could continue to build on it with no limits to my time or the amount of money that I could make. Bwaaahhh hahahahaha!
(Not sure why I evil laughed just now, it seemed fitting in the moment.)
I quivered with excitement as I feverishly scribbled out all of my goals which, to be honest, seemed rather impossible to me at the time! And now?
Hot dang, most of them have already happened.
Passive income has become my bread’n’butter!
SO my delightful little dandelion ...
I HIGHLY recommend building passive income streams into your online business (even if you do freelancing work!) so that you never have to rely on the amount of time that you have.
Here's how I started making a full-time income from passive income in 10 steps!
1. I created a detailed action plan to get focused and grow my business.
Oh man, this one is SO important.
I attribute the success I’ve had to creating a detailed plan to grow my business!
Doing this regularly gives me focus, clarity on what I really want and helps me to map out the EXACT actionable steps that I need to take in order to reach all of my goals.
We're talk'in OPRAH sized goals, people! :P
Want to create a plan so that you can be focused and actually reach your goals?
2. I figured out which passive income ideas I wanted to focus on.
Yes, I chose a few different ideas so that I could also create multiple income streams (but more on that in a minute!)
So after thinking about a bazillion different possibilities, I finally decided to focus on online courses, a tangible planner and maybe a digital product or two. I chose those things based off what I was the most excited to create, knew I had the ability to create well and what also aligned with my business goals (from step one.)
Just FYI, there are SO MANY THINGS that you could do to create passive income!
Things like online courses, digital products (like e-books, templates, stock photos, guides, swipe files, audio recordings, videos etc.), physical products, etc.
The super important thing here is that you focus on just ONE main project at a time.
Multi-tasking, shiny object syndrome and lack of focus = KILL your productivity.
To learn how to prioritize what needs to get done and when, be sure to check out the Productivity Party that I mentioned above!
3. I included multiple income streams in my business plan.
Remember how I just said that I chose a couple different passive income things to focus on? That’s because I wanted multiple income streams.
Having multiple income streams means that you never have to rely on just one thing- AND your chances for making more money are greater!
(That sounded super greedy … I swear I’m not super greedy!)
But ... you can literally build onto your passive income. I started with creating my planner. Then I added a course. Then another course. Then ANOTHER course.
Now, each month I make money from four different things that require very little to no extra work on my end! Yassss.
4. I asked people what they wanted.
It’s not enough to just make an awesome thing- you need your awesome thing to...
- be something that actually makes sense for your online business (aka it’s inline with your goals and purpose)
- and it something that people actually want or need.
So after getting really clear on the purpose of my blog and business (by writing my business plan in step one!) I simply asked my ideal clients what they wanted.
Yep … sounds so obvious, and yet a lot of people forget to JUST ASK.
In addition to simply asking people what they want and need, you can also just be a good ‘ol fashioned stalker in things like Facebook groups where your ideal client hangs out to see what types of things they want / need / would give up their last cup of coffee for. (Speaking of coffee, I NEED more coffee!!!)
5. I wrote everything down.
I wrote down exactly when throughout the year that I would focus on creating / launching each passive income idea along with all of the necessary steps that I needed to do in order to create each thing.
So for example, I decided to create/launch my Blog + Life Planner (pictured above!) around the end of the year when I knew everyone would be wanting to buy a planner for the new year! Makes sense right?
Oh yeah, and I actually DID all of the things that I wrote down. (Because nothing happens unless you actually show up and take action.) :-)
6. I focused on getting more QUALITY traffic.
Once I had ideas for things to create that I KNEW people either wanted and/or needed, I continued to focus on getting more traffic to my site. Now ... I believe in QUALITY over quantity when it comes to getting traffic.
I'd rather have 500 people visit my site who are engaged, love my content and sign up for my e-mail list then 5,000 pageviews from people who didn't give a crap!
Know what I'm say'in?
And if you need help increasing your traffic, then I've got a free challenge right here that will teach you exactly how to create the perfect freebie to grow your list and the quickest ways to drive traffic to it! (Without paid ads.)
The free challenge will also help you ...
- Learn how to create the perfect freebie to provide value and attract the RIGHT people to your business (and straight onto your email list!) ;-)
- Teach you the fastest ways to get traffic to your freebie. BOOM!
- Tell you WHAT the heck to actually send your subscribers in order to build relationships and make sales.
And yo ... the proof is in the chocolate flavored pudding! :P
Tons of people who have taken the free challenge have started seeing results + growth in a matter of days, which makes me super freak'in excited!
7. I focused on building my e-mail list.
Yeah … you’ve probably heard about the importance of this one by now, right?
In fact, you’re probably sick of hearing about it! (Let’s be honest, do the words “e-mail list” make your ears burn a little?)
But ...it’s like … really, super duper important if you want to sell things online.
After all, you NEED people around to actually BUY your sweet stuff right?!
And your e-mail list is the ONE direct connection that you have with your people that you actually have control over. (‘Cause we all know that social media platforms are always changing their algorithms and policies!)
So over the year, as I was working on creating my super sweet things like my online courses and my planner, I was also very focused on building my e-mail list.
(Need help growing your email list? The free challenge that I mentioned above will help you do all of that and then some!) ;-)
8. I made quality, free content that lead into my paid content.
You know what makes people a lot more likely to buy from you? Providing them with lots of quality, free content. (Yo, this has been a HUGE helping factor for me!)
Doing this builds trust. It helps people to actually see that "hey, this person actually puts out AMAZING free stuff, I can only imagine how awesome their PAID content is!" It also gets some people hooked on your content like candy.
(Or in my case, COFFEE!!!!)
But you don't want to just create ANY free stuff. You want to create things that are directly related to the topic of whatever your paid thing is!
And then you want to use that free stuff to lead people ever so gently into your paid stuff.
For example ...
I've got a free online business roadmap that literally lists ALL of the steps for both starting and growing your online business IN ORDER so that you know exactly where to start and what to work on next in order to reach your big, hairy scary goals!
And guess what?! It's even in checklist format. (Because those are fun + satisfying.)
Plus, the order in which you do the steps is actually very important. For example, if you try to launch a paid offering BEFORE you have a strong foundation in place, chances are ... it'll probably flop.
Like a dead, smelly fish. Ewwww.
Aaaaand it also includes even more steps, links to my favorite resources as well as my favorite books for both business and productivity!
9. I started doing webinars.
Um ... webinars literally took my blog and business to the next level!
Like ... before I was doing webinars I was on maybe the ninth floor with a bunch of slightly dusty furniture, and webinars was the elevator that took me from the ninth floor to the more posh, expensive 50th floor!
(That was a really bad analogy, sorry.)
They took me from, "I'm just starting to make some money (but not quite enough to live well), to HELL YEAH I'm making more than enough!
Webinars have been A-MAZING for both continuing to build my e-mail list AND selling my online courses! And the best part?
You don't have to actually sell anything during a webinar to make money with them!
You can actually use your completely "pitch free" webinars to make passive income.
And if you'd like to try doing a webinar, I've got a free webinar crash course to get you started! It's a 1.5 hour workshop replay that includes a goody bag with a workbook, checklists and cheat sheets ... (full disclosure I accidentally typed "cheat shits" three times in a row just now!) Hahaha.
ANYWAY!!! You can click the pink button if you'd like to join in on the fun! :P
10. I developed an entrepreneurial mindset which has allowed me to keep going!
Yep ... even when I feel like quitting.
Yep, I have had many, MANY days over the past year where I have felt like quitting.
Hell, just the other day I spent SEVEN HOURS on tech support with GoDaddy and Squarespace and I pretty much just wanted to throw in the towel right then and there! I mean, I was literally reduced to tears of frustration. Need proof?
Here's my mascara smeared, Joker-esque looking crazy face after my slight meltdown due to spending seven hours chatting with tech support:
(I know, super attractive photo right? That's REAL LIFE, baby!)
You WILL have days where you have fear and doubt, you WILL have days where you're not inspired, you WILL run into stupid technical glitches, you WILL come across roadblocks that are annoying, you WILL have problems that seem impossible to solve (until you do!) and you just have to KEEP GOING.
Wanna learn how to develop your entrepreneurial mindset? Check out this live video I did recently on my newly started Youtube Channel! :-)
Having a community of like-minded people for support, feedback, brainstorming, inspiration and more is really important, which is why I have my free Facebook group for lady bosses. (You should totally join us!)
And that's it, my mascara-smeared story of how I started making a full-time income with passive income over the course of the last year!
And now dear friend ...
did you find this blog post helpful? If so, make my day by sharing it on Pinterest! :D
Like ... I will give you a virtual box full of fluffy kittens if you do.
I'd also sincerely appreciate it too. :-)
To share on Pinterest, just hover over the photo below and click on the little "P!"
What about you? Are you anywhere along this journey? How's it going? Do you need help with anything I went over? Just let me know below you little bushy-tailed broccoli!
(Hehehe that's my new favorite term of endearment that I came up with. Isn't it great?) :P
And now, it's time to go hunt down my kitty Mr. Purrie so that I can give him some serious pett'ins!