Having clients if you want to run a business is good. In fact, it's kinda necessary if you want to ... ya know ... STAY in business.
But what if you're attracting the WRONG type of clients? Working with people who don't understand your personality, don't value your talents and drain you emotionally is like laying a damp dowel directly on top of a beautifully decorated cake- it covers up the beauty and makes a big mess of the frosting!
Okay maybe that was't the best metaphor ... basically what I'm saying is, attracting the WRONG type of client can be a real downer even if you LOVE your business! So you might be wondering ... well then how the SAM HILL can I attract the RIGHT type of client?! Better yet, how can I attract my DREAM client?
Don't worry, I've got you covered. Buckle up your seatbelt buttercup, because here's how to attract your dream client in 6 simple steps!
1. Figure out who your dream client is.
Alright you pretty little pink cupcake you, (no idea where that came from, sorry!) this might sound a bit obvious but it's also one of the most important steps in attracting your dream client! You need to know WHO exactly you're trying to attract before you can attract them. Grab a sheet of paper and write down their basic demographics like age rage, gender, where they live, etc. Don't forget to be specific and write down things about their personality, interests, their current job ... get creative! In fact, profiling your dream client is much like profiling your ideal reader so you should definitely give this post a read because it goes in depth on how to do it and includes some free worksheets!
2. Be yourself.
Want to attract people who actually enjoy your personality, share your passions and interests and just think that you're (in general) the bomb diggity? Then you need to BE YOURSELF. Completely. Share your real interests and passions, embrace and show your real quirks, tell your own unique story ... do ya feel me? When I first started my wedding photography business in 2010 I wasn't quite sure WHO I was, to be honest! I hadn't taken the time to really explore what my passions were and as a result, my website looked very generic. It was attracting all different types of couples (usually the more traditional ones- and there's nothing wrong with traditional!)
However, after time passed and I discovered WHO I was and what I was all about, I realized that I wanted to work with more nontraditional, artsy, colorful, FUN couples! So I rebranded everything to match my personality and the types of clients who I wanted to attract. And it worked great. Which leads me to ...
3. Create a Strong Brand (with your dream client in mind!)
Oh yes, having a strong brand that represents the true YOU is a MUST! It's what will make you memorable and STAND OUT from the bazillion other blogs and websites out there! Plus, building a brand around your personality, passions, vision and dream client is what is going to attract the right type of people who you actually WANT to work with.
Your brand isn't just your logo and visual elements (like colors and fonts.) It's YOU, and how people FEEL about you. It includes the visual things like your logo, colors, fonts and graphic elements, as well as the non-visual things like your voice, the experience you create for people, your goals, etc. (Psssst, you can take my free branding mini course right here! You might also enjoy my post on 10 Steps to Create a Kick-Ass Brand as a starting point!)
4. Use specific words.
Which words would you use to describe your dream client? Funky, colorful and spontaneous? Fun-loving, artsy and entertaining? Think about the words that you'd use, my lovely little succulent red cherry tomatoes!!! (Yes ... yes that just came out. There's nothing wrong with using "lovely little succulent red cherry tomatoes" as a term of endearment right?) Once you come up with your descriptive words for your dream client, sprinkle them onto your website! In your tagline. You can even do this step for yourself too! Pick out a couple really good words that describe you and sprinkle them in your bio, your about me ... basically wherever you want text and that would make sense!
5. Be relatable.
Being relatable is all about building a connection and relationship with your people. So for starters, avoid writing e-mails and things on your website in the third person. When you write in the third person, YOU aren't actually talking- a voice whose talking ABOUT you is talking. It just sounds impersonal and disconnects you from the person that you're trying to connect with. And making a genuine connection is really important in being relatable and in attracting your dream client!
Speaking of connecting, if you're a lady boss feel free to connect with me more in my free Facebook mastermind of Creative Superheroes! I do weekly live Coffee Talks in the group and omg it's so much fun!)
Another good way to be relatable? When you're writing a blog post or e-mail, even if it's going out to 10,000 people, write it like you're talking to ONE person only.
Preferably your best friend. For more on how to connect with your people in a genuine manner, feel free to check out this post!
6. Always have their needs and interests in mind before you do ANYTHING.
Before you write a blog post, before you post something on social media, before you write an e-mail to your subscribers, before you go to the bathroom (okay maybe not that last one), think about your dream client's needs and interests! How would whatever you're about to do or post be helpful or interesting to them? Why would they care about it? Does it give them any value or entertainment? If your answer is "uhhhhhh ..." then maybe you should just NOT.
Good! Working with the RIGHT type of client really is the difference between a decent experience with a business that you love and a, OMG DO I REALLY GET TO DO THIS FOR A LIVING BECAUSE I'M HAVING SO MUCH FUN!!!! experience.
Are you currently attracting your dream client? Yes? ... No? Share away below my little chocolate covered pecans! (Ugggh sorry, I'm out of control today.)