Ah, the feeling of good 'ol overwhelm.
Perhaps you want to start a blog, but have no clue where to start?
Or maybe you've already started your blog, but now you feel lost and/or totally overwhelmed?
I mean ... there's so much information out there and so many things to get done and so much- SQUIRREL!!!!!!!
(Name that movie!!!!)
No but really, I get it. The feeling of total and complete overwhelm is real, yo.
This post is for you if you want to make your blog SUPER AWESOME but are currently frozen with a mega case of the overwhelms.
Hang in there- we will tackle the overwhelm beast TOGETHER.
(This post assumes that you already have your blog up and running. If you're still in the pre-blog planning stage, I wrote this post on how to start your blog in a day.
It's a list of step-by-step instructions on how to pre-plan and get your blog up and running in a day- so you should start there!
Once you've gotten your blog up and running, come on back here.
(So much running around! Sorry about that.)
First, let me just say that this list on how to conquer overwhelm might be a tad overwhelming in and of itself. DON'T PANIC.
In order to make this list on how to conquer overwhelm NOT overwhelming, here's how you should tackle it.
- First, print off the handy list below! OR write down these list items on a sheet of paper. Whatever floats your techno-colored boat.
- Second, as you're reading this blog post, check off which items you already have/do. (Plus, checking things off is super fun!)
I've created this list in order of what makes sense to do first, so while you can certainly jump around on the list a bit, in general try to complete these items in semi-order.
Okay, it's time to conquer blog overwhelm in 24 steps!
1. TAKE A DEEP BREATH.
Yes, really! How does that quote go? "Rome wasn't built in a day?"
Yeah, that. And neither will your blog. So chill out. :-)
Remember to have FUN, take things one DAY at a time one STEP at a time, and to see it all as a super exciting journey and learning process!
Gaze into the delightfully relaxing photo that I shot below, and take 5 deep breaths.
Yes, doooo it! You need to make time to breathe, it's an important part of life. :P
Have you taken some deep breaths yet? Good!
2. SECOND, STOP COMPARING YOURSELF TO OTHERS.
Yeah, I'm looking at YOU.
Nothing good comes from the comparison game! Nothing.
Comparison is a nasty beast and totally wipes you of your creativity, inspiration and good feelings! And it makes you feel like crap.
3. GET A PLANNER AND START USING IT.
Whether it's a tangible one or on your phone, you're gonna need one for your blog in order to take it to the next level!
And as you're going down this list, actually schedule all of the tasks that you need to do that you haven't done already.
Because remember what I quoted above, "Rome wasn't built in a day" and you aren't likely to complete all of these tasks in a single day, either!)
(Psssst, I may or may not have designed colorful and quirky planners specifically for bloggers and online business owners for total butt kicking!)
4. GET CLEAR ON YOUR BLOG'S PURPOSE- VERY CLEAR.
If you're not super clear, it's gonna make everything else really difficult.
Strong blogs have a very strong, clear purpose because then they can create their design and ALL of their content around it in order to attract the right people!
The more SPECIFIC you can be about your blog's purpose, the better.
Think of it this way ... what is ONE specific thing that you can do for ONE specific person? How SPECIFICALLY do you serve people?
I want you to get uncomfortably specific, baby!
Because ultimately, if you want your blog to be a part of a business, then you need to be doing something that people would be willing to pay you moo-lah for.
Get my drift?
5. MAKE SURE YOU KNOW WHO YOU'RE TALKING TO.
ALL of the content you create, your website design ...
everything should be catered towards your ideal client.
If you don't know who exactly they are, then you're going to have a very hard time attracting them, serving them and marketing to them!
Remember: trying to appeal to everybody = appealing to NO BODY. So if you're not sure on exactly WHO they are (or WHERE to find them!) then just watch the short little video below, yo.
6. COME UP WITH A BUSINESS PLAN FOR YOUR BLOG.
Having a business plan will keep you focused, give you actionable steps to get you where you want to go, measure progress and help you to achieve your goals!
PLUS it will make you feel super official. Just say'in.
7. MAKE SURE YOUR BLOG DESIGN IS AWESOME AND IS BRANDED FOR YOUR PURPOSE AND IDEAL CUSTOMER.
Do you have any website shame when you think about your blog?
Your website design needs to be clean, clear and it needs to fit with your brand.
If you want to turn your blog into a business, then I recommend ditching the free platforms and going with a professional one!
(I love, use and recommend Squarespace.)
Take it to the next level, baby.
8. MAKE SURE YOUR BRAND IS CLEAR + CONSISTENT.
I LOVE branding, that's no secret!
And yes, I realize that this task alone might seem overwhelming.
9. GET A PROFESSIONAL, KICK-BUTT PHOTO OF YOURSELF LIKE ... YESTERDAY.
Not to sound like a snooty photographer but ...
NO LOW QUALITY PHONE PICS!!!!
(Yes I totally just yelled that at my computer screen.)
The photos of yourself that you put on your blog will be most people's first impression of you. You want them to be high quality and totally fit your personality!
And to fit with your brand, of course. ;-)
10. REFINE YOUR BLOG'S CATEGORIES.
Your blog's categories should appeal to your ideal audience and be things that you love talking about (while also being in line with your blog's main purpose!)
Make sure that they are easy to navigate and that you are leading people to your most juicy posts, too.
See how easy it is to find things because I have searchable categories?
11. MAKE SURE YOUR "ABOUT ME" PAGE IS AWESOME.
Showcase your unique personality and tell people what you're all about!
You want to make sure to tell people right from the beginning what you're all about and what they can expect to get from your blog + website.
12. COME UP WITH AN EDITORIAL CALENDAR.
Preferably for the next month.
Having an editorial calendar for your blog posts will make your content stronger, more consistent and will relieve you from the "ohhh crap what the heck should I post today because I've got nothing!" feeling.
13. SCHEDULE YOUR BLOG MAINTENANCE TASKS.
You don't want your blog to become all rusty and squeaky do you?!
Take a moment to write these tasks down in your planner!
14. SCHEDULE YOUR BLOG POST RELATED TASKS.
Yes, there are certain things you should do before and after you post!
You should print out these blog post before and after checklists to make sure that your content is strong every time!
Oh. And. Write them down in your planner. Right now. (Sorry being totally bossy.)
15. GET BETTER PHOTOS FOR YOUR BLOG.
People are visual creatures, and if you want to take your blog to the next level then you need to be using high quality photos.
(Plus, high quality photos will get pinned more on Pinterest!)
Don't use crappy, low resolution, blurry photos that are the wrong size!!!! Please.
If you want a list of places that you can get free and inexpensive photos online, check out step 11 of this blog post.
And, being that I'm technically a professional photographer (ehem), I've got several posts on how to take better photos if you'd prefer to DIY.
Oh and guess what?
I also have 15 free stock photos that I shot just for you that you can use. :-)
16. MAKE HANDY TEMPLATES FOR YOUR BLOG POST + PINTEREST IMAGES TO USE OVER AND OVER AGAIN.
Making templates to use will save you tons of time in the future and is a great way to make sure all your photos stay consistent with your brand!
(Because you will be sure to use your brand's specific colors and fonts, riiiiiiight?)
My favorite place to do this is over at Canva.
17. CREATE THE PERFECT FREEBIE TO START GROWING YOUR EMAIL LIST WITH.
Create an awesome freebie, add an opt-in so people can join your list and get going!
If you want to make money online then you need an email list, trust me.
Don't put it off for years and years like I did!!! (Can you hear the desperation in my voice? Hahaha!)
Ehem. If you feel totally confused and befuddled when it comes to creating the perfect freebie to grow your email list with (and just email marketing in general), then don't worry!
I have a free thing to walk you through it ALL step-by-step.
It's the free Ignite Your List challenge and I created it just for you!
It includes a 4 part video masterclass series, specific action steps and extra bonus content they're all delivered straight to your inbox, baby.
The challenge will walk you through how to do things like ...
- How to create the perfect freebie to provide insane value and to attract the RIGHT people to your business (and straight onto your email list!) ;-)
- The fastest ways to get traffic to your freebie (without using paid ads. BOOM!)
- What to actually send your subscribers to build relationships and make sales
18. SCHEDULE YOUR MARKETING AND PROMOTION IDEAS.
Take a moment to brainstorm some ways that you can market your blog and actually schedule some of those ideas in your planner!
You should be spending just as much time PROMOTING your content as you do creating it!
After all, you can create the BEST most AWESOME content ever, but what's the point if no one actually sees it?
That would be very, very sad indeed.
One of my very FAVORITE ways to market my content is by using Pinterest strategically! (Which I will be mentioning in the next step ... ehem.
19. GET ON PINTEREST.
Do it now. (I know I know, I sound really bossy. But DO IT!)
Using Pinterest strategically has been hugely responsible in my blog's ginormous increase in traffic and engagement! It's literally my #1 source of traffic.
(Are you convinced about why Pinterest is awesome yet?)
So, my little sparkly unicorn, you should check out the 28 Pinterest steps I used to massively grow my blog's traffic when you're done reading this post!
20. GET ON INTSTAGRAM.
Do it now. (Sorry, sounding super bossy again.)
Actually, you don't HAVE to be on Instagram unless you've got pretty photos to share, it's where your ideal audience hangs out and it's something you actually want to focus on.
(Don't ever join a particular platform if you're not excited about it!)
But it can be a great platform for engagement, showing off your brand, showing off your work AND promotion all of your super awesome stuff!
21. DECIDE WHAT OTHER SOCIAL MEDIA YOU WILL USE.
Social media is super important for businesses now adays, but you don't have to do it all. In fact, you SHOULDN'T try to do it all.
(That's a recipe for total overwhelm + burnout!)
It's better to choose 1 - 3 platforms to focus on and do them really well!
(Quality over quantity, I always say!)
Not sure what to actually POST on social media? Then give my short 9 minute video below a watch so that you can create a social media marketing plan that doesn't suck.
22. READ AN AWESOME SEO TUTORIAL.
Go on and show those search engine optimization robots whose boss!
Getting savvy with SEO means that your website is more likely to show up in search engine platforms, like the all mighty Google.
I swear that SEO isn't as scary and confusing as it sounds. :P
23. JOIN AN AWESOME FACEBOOK GROUP.
If blogging is something that you're serious about, (as in, you wanna turn your blog into a profitable online business that you freak'in love hardcore), then you should most definitely join a FB group.
Because sometimes the blogging trek ain't easy.
Sometimes you just want to throw in the towel or bash your head against the wall when you run into a stupid problem.
And sometimes, you just need a place that's filled with like-minded people who believe in you for support, brainstorming, feedback, extra help and more!
Know what I'm say'in?
Yes I have a free group, and yes it's awesome. :P If you're a lady boss then you should join usssss! :::said in a creepy ghost voice:::
24. LASTLY: SCHEDULE, SCHEDULE AND RE-SCHEDULE.
If you don't complete something on time, don't fret about it, buttercup!
Simply reschedule it!
Push it back a week (or 2 or 3) if you have to. Just assign it a new due date by WRITING IT DOWN again. It won't be the end of the world, I promise! :-)
One of the biggest keys to conquering overwhelm is to make lists, schedule things and to conquer items one item at a time.
Oh, and coffee.
And ice cream.
AND TAKING TIME TO KISS A CAT!!!!
Speaking of cats, here's my kitty Mr. Purrie. Outside. On a leash. (GAHHH cute!!!)
Don't give yourself a million things to do in ONE day.
There now, that wasn't so bad was it?
Make sure that you've scheduled all of the above items that you haven't done yet and you will be well on your way to a much stronger blog!
And if you enjoyed this post, why not make my day by sharing it on Pinterest?
Yo ... I always appreciate a share.
To share it on Pinterest, simply hover over the image below and click on the "P!"
Do you have any tips that have helped you conquer blog overwhelm?
And now, time for a second cup of coffee.