::: Slides down a sparkly rainbow and lands on a fluffy cloud ::: Why, hello there you devilishly good looking person, you! How are we doing today? (I don't know about you, but I have ALWAYS been obsessed with the idea of being able to slide down rainbows!!! I mean ... wouldn't it be utterly amazing?!)
Anyway, today I wanted to talk to you about something that I've discovered to be pretty dang important ...
How to get the RIGHT kind of traffic to your website (and why getting just pageviews doesn't matter!) I've seen a rather big obsession with numbers lately, especially with new bloggers. I've been seeing people up in all sorts of a tizzy! "How do I get more pageviews on my blog?""Omg I'm only getting like 20 pageviews a day!" and "Ugh I got like 30 pageviews LESS than yesterday!!!" Sound anything like you? (If so, please whisper "yesssss" to your screen!)
BUT today I'm hear to tell you that simply getting pageviews ISN'T enough, and it shouldn't be your main obsession right now either. Well why the heck not?! You might be wondering? Well, I'm so glad that you asked! I've actually got a little video below (yes, I've started doing videos and I LOVE IT!) and in it I tell you exactly why pageviews aren't what you should be obsessing over. I also tell you why simply getting traffic to your site doesn't matter much either, and why it's ALL about how to get the RIGHT KIND of traffic to your site (and also how to do it!)
Did you watch the video? Isn't my unikitty adorable?!?!?
BACK to getting the right kind of traffic to your website! Sometimes I feel that people are so eager to get more traffic to their website (and understandably so!) that they neglect the main thing that is going to get them the RIGHT kind of traffic; their website.
As I mentioned in the video, you don't want just pageviews, you want ideal clients who are engaged, totally wowed by your site and who excitedly sign up for your e-mail list! If someone gets to your site and is unimpressed, then that pageview doesn't matter. They probably didn't sign up for your e-mail list, and they likely aren't coming back either. Having just 20 people who visit your site and are totally excited about your content and sign up for your e-mail list is way better than 100 people who visit your site and leave unimpressed and unengaged.
Do ya feel me?!
So. Focus on that website FIRST, baby! Only after making sure your foundation is strong can you attract and engage with the right type of traffic. The type of traffic that actually matters.Ditch your pageviews obsession (at least for right now!) and stop looking at and getting discouraged by them every two seconds. So how do you make sure that your foundation is strong so that you can get to the sweet spot of beginning to attract the right type of traffic? Here's 4 things you should look at to get more (of the RIGHT) type of traffic to your blog!
1. Your website design and platform.
Now before you get your feathers all in a ruffle, hear me out! You don't have to spend a fortune on a graphic designer, but you do need a website that looks professional, is easy to navigate and is well branded. If you want people to take your business seriously, then YOU need to take your website seriously! Capiche? If you're serious about making an income from your blog and/or online business, then you need to get serious about the foundation of it all; your WEBSITE. With that in mind, I highly urge you to move away from the free blogging platforms (Blogger, Wordpress.com. Blogspot, etc.) and move to a more professional platform such as Wordpress.org hosted by BlueHost or Squarespace (I have used both platforms and love them both!)
Using a platform (like the two mentioned above) makes your site not only look way more professional, but you can ultimately do WAY MORE with them, which will be absolutely necessary if you are serious about building a business out of them. Wordpress.org is self hosted and is a great choice if you want maximum flexibility as far as what you can customize and do with it, however it has a little bit bigger of a learning curve. Squarespace is a little less customizable and flexible, but is more simple and easy to use and the templates look really clean and professional right out of the box.
Once you're on a professional blogging platform, you need to make sure that not only is the design easy to navigate, but that it's also well branded so that it stands out from the crowd! (Plus branding is SUPER FUN!) To get started with branding, check out this post on 10 steps to create a kick-ass brand! If you've already created your brand but want to make sure that it's clear, consistent and totally awesome, check out my Strong Brand mini course (it's free!)
2. Your Website's purpose.
People need to know exactly what your website is all about pretty much immediately. What is the purpose of your blog and what will people who come their get? Make it really obvious! Don't assume that they will click around to find out. Make it apparent in your website header, in the sidebar, in your bio snippet ... everywhere!
If you're not currently really clear on your website's purpose, then it's time to get as clear as a clear blue sky, baby! Check out this post on how to define your blog's purpose if you need more help.
3. Your blog content.
Nothing is more disappointing then when I see a pin on Pinterest that sounds really helpful and amazing, but when I click through it leads me to an article that is skimpy and slopped together. (And/or if the website itself just looks unprofessional and sloppy!) My dear friend, it is blatantly obvious when someone is just pumping out posts for the pure purpose of trying to get traffic faster. (Can you relate? Perhaps you are guilty of this yourself?) If so, don't fret! It's never too late to switch up your strategy. But in order to get engaged traffic and to make them actual fans of your website, you need to WOW them with the content that you are trying to get traffic to!
"My dear friend, it is blatantly obvious when someone is just pumping out posts for the pure purpose of trying to get traffic faster."
When it comes to writing your blog posts, first think quality over quantity. If you can't realistically produce quality blog posts 5 days a week, then don't! Produce just TWO quality blog posts a week. Or even just one. In order to make sure that your posts are top notch, try to aim for 700 words or more and be sure to include at least one high quality image inside each of your posts! (And make sure that the width of your image is the same width as your entire post column, it just looks way better.) If you need ideas on where to get high quality stock photos for your blog (for free!) then check out step 11 of this post right here.
Also, let's not forget the subject of your actual content! You always want to write with your blog's purpose and ideal reader in mind. Whatever you share, make sure it's something that will benefit them in some way (whether that's sharing a tutorial, something helpful, something entertaining ... whatever!) Even if you decide to share something like a personal story about yourself, (which can be great for helping to humanize your brand and for people to get to know you better!) make sure that you make it relevant to your readers by tying it back them in some way. (Pssst, if you want ideas on how to come up with content, check out this post! And if you want to learn how to create blog post titles that stand out, check out this post!)
4. Your super awesome (and free!) opt-in gift for e-mail subscribers.
True story: Up until 11 months ago, I had a grande total of just 28 e-mail subscribers. And guess what? I had a grande total of 28 e-mail subscribers for an ENTIRE YEAR. I mean ... I literally had zero growth on my e-mail list for an entire year! And now, 11 months later, I have over 8,000 e-mail subscribers. So ... considering I went from having 28 subscribers for an entire year to growing it by over 12,000 in 11 months ... that's a pretty dang big difference in my book! And what was one of the key factors in making that difference?
Creating an awesome, valuable, quality gift to give people for signing up to my e-mail list. These days, you can't just offer "my weekly newsletter!" as an incentive for opting in. Hell, even "my weekly tips!" isn't enough anymore. You need to give people something that makes them think, "Woah! I can' believe they're giving this away for FREE!"
So let's be brutally honest for a second, mmmmkay? Look at your current e-mail opt-in gift. (Look at it hard!!! Ehem.) Is it quality? Is it awesome? Putting yourself in your ideal reader's shoes, is it something that would make you feel totally WOW-ed that you'd be getting it for free? (And if you don't currently have an e-mail opt-in or gift, then don't panic- it's never to late to start!) When it comes to gifts, there are so many options that you could make! With your ideal reader in mind, think about things you could create like workbooks, templates, resource libraries, a video tutorial, an e-mail challenge, a workshop ... the sky is the limit!
Speaking of your e-mail list, you can watch over an hour of free training by clicking below! You'll learn how to create an awesome opt-in freebie to get the RIGHT people on your list, what the heck to send your subscribers to keep them engaged and how to grow your e-mail list (even if you're starting from zero!)
Because it's going to be ridiculously juicy.