Okay let's be honest you creative bundle of joy ...
Do you ever get totally overwhelmed with trying to keep up with multiple social media accounts? Do you ever feel mentally drained because you've been checking them on and off for the entire day? Maybe you're wondering what the heck you should be posting and WHEN to effectively grow your blog or business? Or perhaps you've looked at the clock only to realize that you just waisted three hours on Facebook?
I've so been there. Ugh.
It's not a very fun place to be.
So today, I'm sharing some tips that have helped me avoid getting burnt out on social media so that I can save time while being MORE productive!
1. You don't need to join in on every platform.
I know it might be tempting to think that you need to have a Facebook, Twitter, Instagram, Google +, Tumbler, Youtube and :::insert the name of every other type of social media account here::: but you don't. And you shouldn't. It's better to focus your time and energy on a select few rather than spread yourself too thin! If you're using social media for business, determine which channels include your target audience and focus on creating an active, engaging presence on those. For me Facebook, this blog, Pinterest and Instagram are my three main social media accounts.
2. Schedule and limit your social media time.
Don't check your social media off and on all day long. Seriously. (Yes, I am occasionally guilty of this too!!!) It's just too darn easy to keep Facebook open and then to get lost in a black hole of scrolling through your feed, clicking on links, clicking on profiles and then Facebook stalking. Instead of keeping it open all day long (and also checking it all day long,) set specific times to sign into your accounts. For instance, you could allow yourself to spend 15 minutes on Facebook every morning, and then maybe another 5-10 minutes during the mid-afternoon or evening. Allow yourself to check Instgram once or twice a day and spend a quick 2-3 minutes scrolling through all the latest photos. Just set specific limits- whatever they are!
3. Use publishing tools and plan ahead!
There are lovely tools like Sprout Social and Hootsuite that allow you to do things like link social accounts, view all your social media from one dashboard, schedule posts and updates, etc. I currently use Hootsuite (I pretty much chose that platform because of the cute owl, let's be honest,) to help keep me from overwhelm. I give a complete tutorial of how I use it (along with my complete social media strategy) in this course right here. You could simply set aside 30 minutes to an hour once a week to plan & schedule all your posts for the coming week, and then Hootsuite (or whatever platform you choose,) would atomically post things for you on whatever days and times you set.
4. Think Quality vs. Quantity.
I know the urge to post like 5 consecutive photos of the meal you just ate or like 10 photos of your kitty can some times be strong, but think about emphasizing quality over quantity. Instead of posting 10 adorable photos of your kitty in a row, choose the best one and post it. It'll pack more punch. Same with your updates. Do people really need to know that you just did the laundry? And then see another update on what you just had for lunch? Followed by another update saying that you are heading out to do some grocery shopping? Followed by another update that … well … you get the idea.
5. Set boundaries.
I think this one is super important, especially if you find yourself really tied to social media. For example, creating a cut-off time during the day is a great one. Perhaps at 8pm you are no longer allowed to log into Facebook or your other social media accounts. Focus instead on relaxing, spending time with your significant other if you have one, etc. One of the boundaries that I have set for myself is not checking social media on my phone when I am with friends. (Or family.) I want to be fully present when I am with them, not mindlessly scrolling through feeds.
6. Ditch your smartphone on occasion.
Last week I spent the weekend with my sister and ditched my phone by leaving it turned off and at my apartment for 3 days straight. It really felt great to be unplugged for awhile. And you know what? I survived not being able to check Facebook every 10 minutes. In fact, it was SO refreshing. Have you ever watched this video? It's pretty great.
7. Take care of yourself.
It can be mentally draining to constantly be gazing at a screen. Maybe you have to constantly gaze at a screen all day at work, maybe you don't. Regardless, it's important to give yourself a break and to take care of yourself!!! If you have to stare at it for hours on end, take a 10 minute break if you can to break up the time. Even better, get your body moving!!! Go for a 30 minute walk or run. Get some sun on your skin, your blood pumping and experience those feel-good hormones getting released as a result! (Pssst, you might enjoy this post I wrote on 25 ways to have a kick ass day!)
8. Schedule time to connect with friends in person.
Don't let your real, in-person connections with those around you fall to the wayside! Sure it's great (and easy) to connect with people over social media, but it will never be the same as hearing some one's voice and seeing their face. In person. Schedule a weekly coffee date with a friend and plan get togethers with those close to you. Put these things in your calendar!!! Call your friend. Call your sibling. Send some one a card via snail mail just because.
9. Don't be afraid to delete and block mean grumpy people.
If there's some one who is constantly stressing you out on social media or bringing you down with grumpy, mean posts, do yourself a favor and just "delete" them. Or unfriend them. Or block them. Ya know, whatever applies. I personally hate drama and negativity so if I see some one consistently bringing it about I will not tolerate it and I will remove them from my "friend list" or whatever. There's no shame in doing what you need to do.
10. Play to your strengths.
Especiallyif you use your social media accounts for business. While it's important to keep your target audience in mind, it's also really important to focus on platforms that support your talents! For example, if you love to speak, focusing on creating a Youtube channel with videos you create might be a really stellar option for you. If you are great at coming up with witty one-liners, Twitter's limited character status update would suite you well. If you love to write and/or share photos, creating a blog is a fabulous option. Think about what you enjoy and what you're good at, then channel those strengths into the appropriate social media outlets!
Speaking of social media, I also wrote this post on how to grow your Instagram! And if you'd like to take it to the next level by learning how to create an effective social media strategy that will increase your traffic and engage your ideal clients, (while saving yourself tons of time), check out my latest course!
Hopefully you will find some of these tips to be helpful! :) I have found myself completely burnt out on social media on more than one occasion and these things have really helped me not to go overboard. Do you have any tips that keep you from going crazy? If so please share in the comments below!