30 Ways to Grow Your Online Business This Year!
Well, it's officially 2019!
Is that pure insanity or what?!
Man, I remember ringing in the year 2000 old school rocking out to Will Smith and the 'Millennium' song! It has been nineteen years since then ... NINETEEN YEARS!!!
THAT'S ALMOST HALF OF MY ENTIRE LIFE, PEOPLE!!!!
Minor break down.
(And now I suddenly feel very old. And if you don't know what Y2K means then I will feel even older.)
So before I have another minor break down about my age ...
let's talk about 30 ways that you can grow your online business this year, shall we? I can vouch for doing these things myself. So here they are in no particular order ...
1. LEARN HOW TO GET BETTER RESULTS WITH LESS WORK.
If there’s one thing that I’ve learned over the last 10+ years of being a business owner, it’s that more work + hustle DOESN’T equal more growth!
As a type A who loooooves to work, a few years ago I began to … well … work a little too much.
I basically thought that if I just worked longer and harder, that I’d bring in more revenue and reach my business goals FASTER!
I’d work 12+ hour days, work through weekends, forget to eat (and let’s be honest, I’d forget to PEE too!) only to end up mentally and physically EXHAUSTED.
But I eventually noticed the slightly depressing fact that whether I worked a 5 hour day or a 15 hour day, my business results were basically the same.
It wasn’t until I had a severe panic attack while on vacation in Colorado hiking in the mountains with all of the adorable ground squirrels that I decided to make a change:
I decided to cut my work hours IN MORE THAN HALF and to make self care a TOP priority.
I ended up more than tripling my annual revenue!
But it didn’t happen by accident or by working myself into a bloody pulp.
It happened because I focused in on 6 key strategies that made me feel great, maximized my time and grew my business like a mint plant on steroids!
I’m talking about things like effectively prioritizing my work tasks, planning out my year, getting clear on my business numbers (so that I knew exactly what was working and what wasn’t), and more.
Want to learn more about all of the 6 strategies?
I pinky promise that if you put the 6 strategies into action that they’ll have a HUGE effect on your business profit AND progress.
Plus, you’ll probably feel better too! 😊
AND you’ll likely enjoy the entrepreneurial journey more.
Read the strategies.
Implement the strategies. (The “implementing” part is IMPORTANT!) 😉
2. MAKE SURE YOUR BRAND IS STRONG.
There's no better time than the start of a new year to make sure that your brand is ON POINT, baby! Make sure your business stands out and is true to who you are!
Because having a strong brand will make you stand out from the competition AND it will also allow you to attract the RIGHT people to your business, and both of those things are SUPER important.
Plus there are loads of other reasons why you absolutely NEED a strong brand!
Just trust me on this one, mmmmkay?
But don't panic, I've got a FREE branding workshop to get you started! (And you don't even have to opt-in to watch it.) 😛
3. GET CRYSTAL CLEAR ON EXACTLY WHO YOUR DREAM CUSTOMER IS.
Because yo ...
If you don't know EXACTLY who your dream customer is, how the heck will you be able to attract them to your business? And not only that, how can you create content that someone will love if you don't even know who that someone is?!
Plus, trying to appeal to everybody = appealing to NOBODY. Blegh!
And you don't wanna do THAT, do you?
Of course not!
So be a savvy entrepreneur and watch the short video below so that you can discover (and find!) your dream customer in just a few simple steps.
4. SUBSCRIBE AND LISTEN TO MY NEW PODCAST ‘THE TAKE IMPERFECT ACTION PODCAST.’
Did you know that I have a podcast that contains short + actionable episodes that’ll help you grow your online business and up level your life?!
Well I DO!!! YAY!!!!
Each episode is short + actionable and contains SPECIFIC action steps that you can take TODAY to start seeing better results in your business.
5. SET THE RIGHT GOALS FOR YOUR BUSINESS (AND PLAN OUT YOUR YEAR ACCORDINGLY!)
This is a BIGGIE.
Because you can work your creative booty off all day, but that doesn’t mean you actually did anything to move the needle in your business.
Get my drift?
Being “busy” doesn’t equal being productive if you’re focused on the wrong things!
This might sound obvious but … you’ve gotta have 100% CRYSTAL CLARITY on what you want for yourself and your business if you ever want to get there.
(But yet 90% of online business owners lack clarity around their business vision and goals and then wonder why they have such a hard time focusing or prioritizing their work tasks!)
If you reeeeeally want to make the most of your time and GROW your business, then you’ve gotta get clarity around the specific vision and goals that you have for your business and then plan out your year accordingly.
This will ensure that the tasks you’re doing on a daily basis are actually moving you towards where you want to go! 😊
(Just be sure to have your favorite beverage in hand when you watch!)
The masterclass is about an hour long, but I promise it’ll be worth your time. 😊
(Because my absolute BIGGEST pet peeve is wasting time!!!)
6. HAVE A BRAND PHOTO SHOOT!
Having professional, branded photos for your business will make you STAND OUT like woah! Why? Well, I'm delighted that you asked! 😛 Because ...
nobody else will have those photos
they'll match the entire feel of your brand to make everything fit together better
they’ll make your brand + business look and feel more professional
they will just look awesome!
For example, I had a super fun branded photoshoot with confetti & donuts ... SO FUN!
Speaking of awesome photos, would you like some free stock photos?
(If you just nodded your head "yes" then you're in luck!) 😛
Because I shot a bunch of pretty stock photos just for you! (FIFTEEN of 'em.)
7. JOIN A SUPPORTIVE + QUALITY FACEBOOK GROUP!
You know what's better than one creative mind?
LOTS OF FOCUSED, CREATIVE MINDS PUT TOGETHER! Bwuahhh hahaha!
(I don't know why I did that evil laugh- I swear I'm not evil!!!!)
But seriously. Joining forces with other like-minded individuals is great for support, brainstorming, feedback and growth!
The entrepreneurial journey is MUCH harder (and slower) when you try to go it alone.
8. UP YOUR PINTEREST MARKETING GAME, YO.
Yeah yeah, you've probably heard this one already.
(BUT TOO BAD IT'S TIME TO HEAR IT AGAIN!)
Because this one can result in huuuuge amounts of growth.
My NUMBER ONE source of traffic is Pinterest, and my website's traffic started more than tripling thanks to the Pinterest and Tailwind strategy that I've been using!
How can you up your Pinterest game?
You can check out my detailed blog post right here on how to use Pinterest!
It’s a total step-by-step of how I use Pinterest to get shiz tons of traffic.
9. USE A PLANNER (AND SCHEDULE EVERYTHING.)
Even if you're not a total to-do list-goal-setting-planner-freak like I am, scheduling things and staying organized is really important for growth and staying on track!
OR use a digital one inside your phone, like Trello.
OR a different planner all together.
Whatever floats your boat!
But the bottom line is that if you’re a business owner, then you LITERALLY can’t afford to “just wing it.”
You meed to stay organized, have strategy and plan the shiz out of your weeks!
10. LEARN HOW TO PRIORITIZE YOUR WORK TASKS
Because yo ...
All tasks are NOT created equal!
People can spend all day keeping BUSY, but that doesn't mean that they actually did anything that will truly MOVE THE NEEDLE in their business, ya know?
In order to make the most of your limited time AND grow your business more effectively, you simply MUST learn how to properly prioritize.
Don't know how to do that?
Don't panic. Instead, learn how to do it by watching the short video below!
11. GET SERIOUS ABOUT SOCIAL MEDIA MARKETING.
This year, it's time to use social media strategically to grow your business!
You don't want to be posting just photos of what you ate for lunch or 100 pics of your cat, trust me.
(Although you KNOW I love the occasional cat photo!)
So how can you use social media more strategically? Watch the short video below!
12. CREATE BETTER BLOG POST TITLES (IF YOU BLOG.)
Creating better blog posts titles brings in more readers AND helps with SEO, did'ya know?
(Woo hoo that rhymed!)
Let people know that you've got some seriously juicy content by creating titles that really do them justice!
Or you can just grab the free blog post title cheat sheet below, yo!
13. CREATE A COMPLETELY AMAZING + VALUABLE FREEBIE TO GROW YOUR EMAIL LIST (AND BUSINESS) ON LITERAL AUTOPILOT.
Now, this one here is a great way to grow your online business!
(That was said in a total cowboy, Texas accent by the way. Picture me in a cowboy hat leaning up against some old fashioned saloon doors!)
But for real, you NEED to create content upgrades and freebies to give people in order to consistently grow your list! I get a minimum of 50 subscribers a DAY just from my content upgrades.
Not sure what the heck to create for your freebie?
It's okay, don't panic!!!!!
Because I created a free video training series just for you.
It's got a 4 part video masterclass, specific action steps and extra bonus content all delivered straight to your inbox, baby! It'll walk you through how to do things like ...
How to create the perfect freebie that will provide value and attract the RIGHT people to your business (and straight onto your email list!) ;-)
The fastest ways to get traffic to your freebie (without using paid ads. BOOM!)
What to actually send your subscribers to build relationships and make sales
Awesomely enough, tons of people who have taken the free challenge have started seeing real growth + results in a matter of days! (Which is pretty dang exciting, if you ask me.)
14. GUEST POST ON SOMEONE ELSE'S BLOG.
Another lovely way to get more growth is by guest posting on some one else's blog!
It's a great way to get more exposure and to position yourself as an "expert" while also getting in front of a whole new gaggle of readers!
(I kind of love the word "gaggle." I think it technically is supposed to be used in relation to groups of geese though ...)
15. IMPROVE YOUR PHOTOGRAPHY SKILLS.
No, I'm not just biased since I'm technically a professional photographer (I swear!) Better photos = better pins on Pinterest = more pins = more traffic and growth.
PLUS better photos are prettier to look at and look more professional.
And if you can learn to take your own photos well than you can create your very own brand photos! And yes, I have several posts to help you up your photography game!
16. UPDATE YOUR OLD BLOG POSTS (IF BLOGGING IS A PART OF YOUR BUSINESS!)
Do you have blog posts that you wrote a million years ago that not many people saw? Are they still relevant to your goals and purpose today?
If so then it's time to breathe some new life into them, baby!
Repurposing your old content and making it MORE awesome with updated photos can be a great way to get more traffic and growth.
Simply update the text if necessary, add more juicy content, make sure it's filled with well branded photos, (including that ever so important "pinnable" image at the beginning!), include any new and relevant links and hit "publish" or "save" (again!)
Speaking of creating content …
17. MAKE IT A HABIT TO LEAVE THOUGHTFUL COMMENTS ON OTHER PEOPLE'S CONTENT.
I've said it once and I'll say it again; spread the comment love (and human connection!) by commenting on the blog posts and social media content of others!
This is a great way to get more engagement because people will see your comments (and some times click on over to your blog!) and take notice of you. So just doooo it.
Speaking of engagement ...
18. FOCUS ON GROWING YOUR AUDIENCE.
You might have the BEST products or services to sell in your business, but if you don’t have anyone to sell’em TO, then … well … it’s gonna be crickets.
The bigger audience you have, the bigger positive impact that you can make!
(AND the more moo-lah that you’ll make too.) 😊
So do me a solid and go listen to my actionable podcast episode all about how to grow your audience (even if you’re starting from scratch!), mmmkay?
(Where the heck did the phrase "do me a solid" come from anyway? It really doesn't make much sense at all!!!)
Aslo, I really like to wear ruby slippers and drink coffee.
19. CREATE A SALES FUNNEL SO YOU CAN MAKE PASSIVE INCOME ON AUTOPILOT.
Ever dream of making passive income?
Then creating a sales funnel that actually works is a must! But if you don't know HOW to create one (or what the heck a sales funnel even IS), then watch the short video below on how you can create one in 5 easy steps. Woo hoo!
Can you smell the passive income coming in? :::sniff sniff:::
20. COLLABORATE WITH ANOTHER CREATIVE.
Nothing is more powerful than joining forces with another creative, like-minded individual!
Plus, when you collaborate withs someone else you'll likely get in front of TWO audiences, which will make it much easier to grow your business much faster.
Because two audiences = better than just ONE audience.
21. CREATE AN ORGANIZED CENTRAL HUB FOR RUNNING YOUR BUSINESS LIKE A WELL-OILED MACHINE.
You know what makes my life SO much easier and better?
(BESIDES coffee and cats, naturally.)
Having an organized, central hub for running my business like a well-oiled machine!
People always ask me, “how the heck do you get everything done? How do you organize your time and prioritize all the things?! Especially as a solo biz boss!”
Wanna know how?
I have effective systems in place for eeeeeeverything: creating my work schedule, prioritizing my tasks, doing customer research, tracking my goals, automating repetitive tasks, running my team, recovering failed payments, organizing ideas + inspiration and so much more.
Being super organized and having systems allows me to stay focused, save tons of time and helps me to get the best business results possible!
Plus remember, I ran my own businesses full-time for almost 10 years as a one-woman-show, so figuring out how to get everything done as effectively and efficiently as possible was a NECESSITY. 😂
And whether you’re a solo show or have a small but mighty team, having a central hub for running, organizing and automating your business is KEY to being more productive!
For my central hub I love and use Trello (which I mentioned already- they have a free plan available so definitely give it a try!)
I literally give you the exact copy / paste templates that I use to run my own business so that within just a few short hours, you’ll have your very own organized business hub that’ll let you SUPER charge your productivity. WOO!
This is, without a doubt, my most requested course EVER.
And if you’re currently struggling to get it all done or you’re a solo show, then this will legit be a game changer for you. 🎉
Don’t make running your business harder than it needs to be. 😉
22. READ SOME KICK BUTT BUSINESS BOOKS.
Fill your brain with some new insight, ideas and valuable business-related wisdom! I've made it a point to read at least 10 pages a day.
A few of my favorites are ...
23. ADD MORE OPT-INS TO YOUR WEBSITE.
You've probably heard this one over and over again and if so, then you're probably totally sick of hearing it! So why don't you just bite the bullet and doooo it already?
You'll feel better after you do, I promise!
In fact, your website should have at least 2 - 3 enticing and clear opt-ins on every single main page.
If you want more help with creating the perfect freebie to get people to opt-in to your email list, then be sure to check out the free training series that I mentioned above!
24. BOOST YOUR WEBSITE'S SEO.
Take a little time to make sure everything on your website is optimized to be in favor of those cute little SEO bots!
The more your content shows up on search engines like Google and Pinterest, the better.
How can you up your SEO game?
Use keywords in your blog post titles, throughout your blog posts, in your Pinterest pins, etc. Think about phrases that people would actually search for in relation to your business or blog post and then actually use them on your site.
25. KICK FEAR IN THE BUTT THIS YEAR!
Did you let fear keep you from doing anything specific last year? Have you let it stop you dead in your tracks? Well quite frankly, it's time to go tell fear to take a hike!
It's time to tell fear to GET THE HELL OUT OF YOUR WAY!!!
26. LEARN HOW TO GET MORE PAYING CUSTOMERS.
Because that's something that EVERY business needs, right?
So watch the short video I created for you below on HOW you can do that.
27. PENCIL IN A BRAND NEW MARKETING IDEA TO TRY EACH WEEK!
You might be creating the best, most awesome content and products ever but what good are they if no one is finding them?
This year, make it a point to try a new marketing idea every single week!
One of my absolute FAVORITE marketing strategies is by using Pinterest strategically.
(Plus, it's literally free marketing. You can't beat that!)
28. REVIEW AND REVISE YOUR COPY.
Man, good copywriting is KEY for connecting with your audience and making sales!
For instance, If you’ve got a sales page that isn't selling, then that’s sadder than a kitten sitting underneath a rain cloud! And there's also a good chance that the REASON it’s not converting might be your copy.
You need to make sure that you’re communicating about your offer in a way that’s clear, communicates the VALUE and is SUPER easy to understand!
So think about how you can be super clear and use actual words and phrases that your ideal client uses (by checking in things like Facebook groups!)
29. CREATE PROCESSES AND WORKFLOWS FOR YOUR ONLINE BUSINESS.
If you’re currently doing repetitive tasks and don’t have processes and workflows for them in place, then I guarantee you that you’re wasting BUTT LOADS of time!
And as I’ve mentioned before once or twice (or thrice … or a MILLION times!) wasting time is one of my biggest pet peeves, and it should be one of yours too.
After all, do you have lots of time to waste? I didn’t think so!
And not only does creating processes and workflows save you tons of time, but they also allow you to get the same great results every single time AND enable you to easily hand a task off to a virtual assistant or team member so that YOU don’t have to do it. 🎉
30. TRY BULLET JOURNALING FOR YOUR BUSINESS
Oh man ...
I have become OBSESSED with bullet journaling!!!!
Like seriously OBSESSED.
Bullet journaling is my new FAVORITE way to plan and organize my life and business!
I use it to track and plan ALL the things.
And now ... we've reached the end.
Are you feeling excited by all the ways that you can grow your business yet??!?
I know I am, haha.
And if you found this post helpful, why not help other people grow by sharing it on Pinterest! :D
In return I will send lots of good vibes your way ... the warm and fuzzy kind. :-)
To share on Pinterest, just hover over the photo below and click on the little "P!"
Is anyone else super excited to start a fresh new year? What have you got planned?
What are your goals and dreams?! What are you going to do for growth?
WHAT ARE YOU GOING TO EAT FOR LUNCH?!?!?
(Sorry I haven't eaten yet today so I've got food on the brain.)