You know what one of my FAVORITE parts about being a creative entrepreneur is?
I freaking love branding!!!!!!
Creating a brand is SO. MUCH. FUN.
An amazing brand goes beyond simply having a cool name, nice logo and a few awesome graphics. A brand is't just a few design elements; it's the overall VIBE of the company. An awesome brand makes you FEEL something. And they make you FEEL something through their communication, their writing style, their design elements, the colors they use, the way they respond to e-mails and answer the phone, how they interact on social media, etc.