You know what I think is super important in helping to set you apart from the rest?
And I don't mean the way that you sound when you talk, but the way you infuse your personality into your writing and all of your copy!
I mean think about it, there's already a bazillion other blogs and online businesses out there.
There are already people who like what you like and DO what you do, but no one else IS you.
Some one can rip off your brand (there will always be copycats when you totally rock something!) but they can never rip off YOU because well ... they AREN'T you.
(Unless they are some weird alien creature and take over your body like something reminiscent of 'Body Snatchers!')
Then that would just be really creepy.
Not only will infusing your personality into your writing help you to stand out and be original, but it will also help you to connect to your readers on a deeper level!
Many times when I meet a client for the first time they'll be like, "I've been stalking your blog for awhile now and I feel like I know you already!"
And I think that's a GOOD thing.
I don't consider myself a great writer. I make grammatical errors all the time.
Hell, I'm constantly saying things that really don't make any sense!!!!
But you know what? It's me.
When I sit down to write something like a blog post or an email, I quite literally just type as I would talk.
The good, the weird and the ugly.
(Okay not really "ugly" I just wanted to rip off that movie title!)
But you know what I mean.
So in finding your own voice, do these 6 things ...
1. HOW DO YOU WANT YOUR IDEAL AUDIENCE TO VIEW YOUR BRAND?
Funny? Professional? Sweet? Straight and to the point? Friendly? A hard ass?
So if you're going for "sweet," then you probably don't want to be a hard ass and lay down a bunch of super tough love. Or if you're going for ultra "professional," then you proooobably don't wanna crack a bunch of immature jokes.
Get my drift?
However, I DO strongly believe that your brand should be a direct reflection of who YOU really are!
So I think that whatever word you choose (funny, sweet, straight forward, etc.) should be IN LINE with who YOU really are.
So once you figure that out, just sit down and write!
Don't overthink it and don't be afraid of making mistakes or sounding "perfect."
Perfect is pretty boring, to be honest. However, your brand should be a direct reflection of who you really are, so if you aren't normally witty with dry humor, don't try to write that way!
Speaking of your brand being a true reflection of YOU, I've got a free workshop to walk you through how to infuse yourself into your brand- including your copy!
2. WRITE LIKE YOU WOULD TALK TO YOUR BEST FRIEND.
Go ahead, infuse some of that awesome personality into your writing!
Have FUN with it.
You KNOW you want to!
When I'm writing my blog posts (or really ANYTHING for that matter!), I simply pretend like my computer is my best friend and that I'm literally just talking directly to it.
3. DON'T OVERTHINK IT.
Overthinking as you write is a surefire way to sound constipated and stiff!
(Nice visual, eh? You're welcome!)
But seriously, don't overthink it.
Especially when you are writing the first draft! Just sit down and let it flow out of your fingers- you can always revise things later.
Which leads me to ...
4. DON'T FORGET TO CHECK YOUR SPELLING AND GRAMMAR! (FOR REAL.)
Give your copy a read over at least once (if not twice!) before posting.
It's important to try and avoid spelling and grammatical errors in your typing, but also keep in mind that we ALL make them here and there. :)
5. BREAK YOUR WRITING DOWN INTO SMALL, DIGESTIBLE PARAGRAPHS.
Don't forget to make your writing more tasty and easy to digest (errrr- I mean read!) by breaking your writing down into small, manageable paragraphs.
Think of them as little bite sized treats ... they're MUCH easier to eat and digest in small bites rather than stuffing the giant paragraph into your mouth all at once!
Plus, oftentimes people don't like to read BIG paragraphs.
They want simple, EASY TO SKIM text.
6. FILL OUT THESE FREE WORKSHEETS BELOW TO START WRITING BETTER COPY (INFUSED WITH YOUR VOICE!)
Copy = all the writing in your business, just FYI. :-)
(Writing in things like blog posts, emails to your subscribers, sales pages etc.)
If you really want to up the ante in your writing to make it stand out and sound like you, then download the handy checklist/worksheet that I created for you below!
It's got things for you to check and incorporate into your writing so that you can make sure you're using your voice, standing out and writing your copy in the most effective manner possible.
YAY for fun adult home work!
Once you watch the workshop I already mentioned and fill out the worksheets, you should be writing better copy infused with YOUR voice in no time.
Aaaand now my creative unicorn, did you find this blog post to be helpful? If so, feel free to share it on Pinterest! :D
I totally wouldn't mind.
Like ... AT ALL. ;-)
To share on Pinterest, just hover over the photo below and click on the little "P!"
Okay the end bye! :::poof:::